Social Media NZ

The NZ police’s use of social media is coming very close to putting community policing back in the hands of the actual community.

Hell is for heroes. The devilish and profane pizza company is our winner this month’s best use of social media. Michael Cousins a seasoned digital practitioner shares why they deserved the award.

This month’s “Best use of social media” award goes to the team at Burger Fuel. James Polhill from Droga5 is the latest of our guest judges from various NZ communications-related businesses. Here’s why he reckons Burger Fuel leads the pack here.

If there’s one thing the world of social media has been lacking, it has been useful, practical real-world executions. Sure, most businesses are on Facebook, the more savvy of them are also tweeting, but the question must be asked: so what? Microsites, UGC campaigns, and ‘retweet to win’ spam are getting old pretty quickly. None [...]

There’s always the urge to seek out and uncover the hidden gem. But when there’s a giant diamond sitting out in the open, you can’t really go past it. Air NZ have been much lauded for their social media activity, their Airpoints fairy, being top of mind for anyone wishing to cite SM campaign successes. [...]

Every month, we celebrate companies leveraging social media for real customer engagement and business results. Our first winner will be announced at our launch event, July 20, 2010 – see you on the night to toast our winner, or check here for an update soon. Seen something that deserves the Best Use of Social Media [...]