Kickable TV: The Next Level of Interactive Shopping

Have you ever been watching your favourite TV show, and wondered where they got their fresh threads from? Well I have. Enter "Kickable TV".Kickable TV is a service that links online media with clothing manufacturers, enabling consumers to click on an item of clothing in an on-demand TV show or music video and be taken directly to that retailer's online store. For example, if you were watching the latest episode of Shortland St on-demand and really liked the look of Dr Warner's shirt, you could click the shirt in real-time and be taken to an online store where you can purchase the exact same shirt.Kickable TV have teamed up with some great brands including Karmaloop Clothing, RocaWear Clothing and The Rachel Ray Show, enabling consumers to purchase their favourite 'as seen on TV' threads.New Zealand companies like Supre, Hallensteins, Barkers and Just Jeans could really benefit from this technology, due to the dominant role apparel companies play in the entertainment industry. Being able to buy the clothes you see on your favourite shows will not only help boost the programme's popularity, but also that of the apparel company that supplies the show's wardrobe.Of course, apparel is just one example, and there are many other industries that would benefit from this technology's implementation. Kickable TV have recognised audiences' increasing distaste for the advertising bombardment that occurs during TV commercial breaks, and have come up with a compelling alternative that's likely to be more successful than in-your-face product pushing. Consumers enjoy 'discovering' products, and especially ones that their TV/music idols are wearing and using.Would you welcome a service like Kickable TV to be integrated with the TV shows and music videos that you are already watching online?