Intel’s “Museum of Me” campaign is a great example of a cross-channel campaign
Recently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates.
It’s amazing what smart agencies can do using Facebook Connect and other connectors, when integrating them with CRM, social channels and “traditional” online media in a real multichannel way.
Facebook and the social Web are buzzing with Intel’s “Museum of Me” campaign, based on an engaging application that submerges those who use it in their social and online world, while experiencing the power of social networks and digital technology.
The technology behind the campaign is not really groundbreaking for those who know a bit about online applications but the brand experience is great.
It’s a good example of how a brand like Intel, that is at the forefront of digital technology, can claim that position by linking the power of social with the power of a what the campaign finally is all about: a new Intel CPU.
I wonder what data engine (if any), is sitting behind it and if it will get a cross-channel follow-up?
Will “The Museum of Me” suffer from the Facebook spam effect?
I noticed that some people don’t allow the app to connect with their Facebook account and publicly expressed their concerns to do so.
This has nothing to do with Intel, the campaign or even privacy. It has everything to do with the fact that spammers have found fertile ground on Facebook to unleash their viral evil.
Too bad but it’s clear that recently so-called applications are being spread on social networks to trick less experienced social network users into installing or copying some code, after which all their contacts get the same messages, leading to a viral effect that travels over Facebook in no time. It’s bad for the users, for Facebook and for brands that take it seriously. I wonder when the big “spam hit” will bring a social network on its knees.
Let’s hope it doesn’t happen now. Below is a video of my “The Museum of Me” experience. Live it yourself and discover your museum by clicking here.