buy instagram followers
The Stuff Nation: A brave new world or a boring new commenting system?

The Stuff Nation: A brave new world or a boring new commenting system? launched “Stuff Nation” today – a system with real potential to shake up the News industry. But will it work? Keren Phillips asks if it’s the revolutionary marriage of citizen journalism and traditional reporting we’ve all been waiting for.


In the race for subscribers, has introduced an interesting new membership portal/system called “Stuff Nation”. It promises a philosophical shift in the delivery and consumption of news but will it live up to such a lofty goal? Only time will tell if this is the death of journalism as we know it, an excruciatingly boring box-tick, or an innovative marriage of traditional reporting and citizen journalism.

The official Fairfax party line talks about this new feature being “born out of a desire to bring our readers much closer together, to form a more tangible community from those of you who already love to engage with Stuff’s content, and to give you opportunities to contribute your views and news in a much more meaningful way.”.

Sounds like PR spin for a glorified commenting function, but on closer inspection it seems Stuff Nation actually represents a pretty brave, fundamental shift in the way Fairfax is engaging with its online consumers.

Users (Nationalites? Citizens?) can create profiles that divulge as much or as little to other users as they want. Your membership will then allow you access to a whole raft of features and opportunities that should make your News experience richer, more relevant and potentially, even more fun.

On the fun front, leaderboards and groups can now be set up for the popular stuff quiz – like a pub quiz with fewer hot chips and leering barmen. Cute idea.

The features I’m most interested in however, are the “Tell the nation your news” ones that allow members to “Take on specialised assignments and submit reports on what is happening in your area. Become a writer, a photographer or video journalist and you could have your work featured on Stuff Nation”.

Apparently the Stuff editors will set topics or “assignments” and members will be invited to contribute by joining discussion threads or by submitting their own complete stories with the opportunity of getting them published on the site.

So far the assignments seem to range from the impossibly broad to the ridiculously mundane (really Stuff? “Is your boss hot?”!?), but it’ll be interesting to see this feature develop as members lead the conversation.

Other incentives for joining the Nation are fancy new newsletters you can customise, the ability to “save” stories for reading later, the ability to add your own newsfeed to the homepage featuring topics you’re actually interested in, a currency converter and stock monitoring widget for lightening speed money-type info, and the Open Newsroom Network – a registration system that lets you share your areas of expertise with the Stuff journos so they can call on you for article research or public commentary.

Have a play and let us know what you think. Does this represent a giant leap forward for the modern News industry or will it turn into just another over-complicated gossip forum? Does it include all the features you’d like or would you like to see something else?


[Picture Credit]

Keren Phillips is head of brand strategy for The Common Room – a new model communications agency shaking up the way the industry works. Her background in advertising has seen her win industry accolades from the likes of Cannes, One Show and the coveted Effie Awards, with work for Ford, Bayer and our own local, Waitakere City Council. She has helped create a number of successful digital campaigns (including one rather notorious viral video that ended up featured on an episode of Ellen) and is passionate about the role emerging media platforms are playing in business communications.

Share This Post


  1. John - September 17, 2012

    Disappointed that they support OpenId but still require you to create an account with a password…

    • Keren - September 17, 2012

      Yeah, that was kind of odd to me too John. It’s a tricky scenario as they have a hugely diverse readership (and possible member-base), many of whom won’t feel comfortable using Facebook for logging in, but it still feels like they settled on a pretty clumsy solution.

    • Fei Bian Goh - September 17, 2012

      Hi John,

      The password field appears as part of the overall form and you can definitely change it if you wish to but if you don’t and leave it as is, it should just retain and carry over your OpenID credentials.

      If you’re having any issues with this or if the way it behaves is not consistent with what you’d expect from an OpenID sign up process, then please feel free to contact me to discuss this further. I’d really appreciate your feedback :)

      FeiBian, Goh
      (first name dot last name @ Fairfax Media, nz domain)

  2. The Stuff Nation: A brave new world or a boring new commenting system? « National-Express2011 - September 18, 2012

    [...] on Sharen mit:TwitterFacebookTumblrPinterestEmailMoreLinkedInLike this:LikeBe the first to like [...]

  3. Rosieteapot - September 26, 2012

    I’m all for people trying to do things…will be interested to wait and see if any meaty discussion happens.  Agree the “Is your boss hot?” is lame, I hope that’s not a sign of the general direction.  Thanks Keren

  4. Arnoldo - October 14, 2014

    Hi, my examine is Floyd Francesca, I hold been interested in Genuine Land Investment for
    a separate of age. Google has become an internet dominator
    because of the way they have utilized the web to filter and receive
    data. No, you do not save because it is convenient to do
    so but because it is a sacrificial necessity that must be
    borne for a brighter tomorrow.

Leave a reply