buy instagram followers
#Tweet4Treats: Bringing the online world, offline

#Tweet4Treats: Bringing the online world, offline

 

 

Telecom is running a clever twitter-based campaign rewarding their 17K-odd fans with treats ranging from free data to laps in a Porsche and rugby tickets. John Lai shares his thoughts here.

 

Last weekend, the good folks at Telecom New Zealand flew us and Concrete Playground down to Dunedin to watch the ABs cream the Springboks as part of their #Tweet4Treats – the latest attempt by the telco to bridge the gap between their online and offline worlds.

“Channel integration” has been a mantra in the marketing world for years. But while marketers continue to be hypnotised by the shiny new toy, we’re not seeing many actually make the leap to connect their social media presences to their offline activity. Telecom’s #Tweet4Treats does this really well.

Telecom wanted to “give back” to their audience in a big way to show appreciation for their support, so they took to twitter to reward their 17,000+ followers with a seemingly limitless array of treats. Followers can tweet requests for almost anything – from free minutes and data, through to a boat, a new iPhone5 and rugby tickets. In fact, we had the opportunity to get involved in the  All Blacks vs South Africa game giveaway while we were in Dunedin, doing a fun twitter hunt.

Telecom New Zealand decided not to stop their #Tweet4Treats experience there, they designed a “Treats application” for iPhone and Android users, which is a web-based app that not only houses game tickets via QR codes that are scanned upon entry, it also pre-orders your food, as well as gives users the ability to listen to live commentary of the game and access FREE WI-FI in the stadium! Where was this for the Rugby World Cup?!

 

So, will the campaign be a successful one? It’ll be interesting to hear how it performs against Telecom’s goals but in terms of building that crucial online/offline integration, I give it a tick. In the meantime, you can still send Telecom your wishes, just be sure to include the #Tweet4Treats tag.

What #Tweet4Treats would you like from Telecom? Who else do you think is doing a good job of integrating their online and offline activity?

John Lai was born in Malaysia, on a little island called Borneo. He grew up in New Zealand and was one of our earliest experimenters of the new-wave social media platforms under the handle "@iamjohnlai". He co-founded Social Media NZ in early 2009 to provide a hub for people to keep up to date with new-media trends and share knowledge about how they're helping shape and change NZ. He is a hot chocolate addict, sports nut and loves travelling.

Share This Post

128 Comments

  1. cheap edu backlinks - January 2, 2013

    {You should|You need to|You ought to|You must|It is best to|You’ll want to|It’s best to|Make sure you|You might want to|It is advisable to|You really should} {check|verify|examine|check out|test|look at|take a look at|investigate} this out…

    Internet sites of fascination we’ve got a link to…

  2. Barb Charron - January 3, 2013

    {Global|International|Worldwide|World-wide|World wide|Intercontinental|World} {Traffic|Visitors|Site visitors|Targeted traffic|Website traffic|Targeted visitors|Potential customers|Site traffic|Customers|Page views|Website visitors} {Machine|Device} …

    please head to the web webpages we stick to, like this just one explicit, because it signifies our picks through the web…

  3. purchase gold coins atlanta ga - January 4, 2013

    {Websites|Web sites|Internet sites|Sites|Internet websites|Web pages|Web-sites|Website pages|Online websites|Webpages|Internet sites} {you should|you need to|you ought to|you must|it is best to|you’ll want to|it’s best to|make sure you|you might wa…

    under you will find the hyperlink to some sites that we consider you should see…

  4. best hostgator coupon - January 6, 2013

    {Blogs|Weblogs} ou {should|ought to|must|really should|need to|should really|will need to|should certainly|have to|may want to|should preferably} be {reading|studying|reading through|looking at|examining|looking through|browsing}…

    Below may be a Superb Web site You may perhaps Obtain Interesting that we Inspire You…

  5. sherman oaks locksmith services - January 8, 2013

    Salvador Cochrum…

    we arrived across a cool web pages which you may just take enjoyment in. Take a research after you want…

  6. disney cars portable dvd player - January 8, 2013

    {Superb|Excellent|Exceptional|Fantastic|Outstanding|Wonderful|Great|Amazing|Terrific|Very good} {website|web site|site|internet site|web page|webpage|web-site|online site|blog|websites|web pages}…

    frequently an enormous enthusiast of linking to bloggers that I like but really do not have a lots of url absolutely adore from…

  7. Bluehost down - January 11, 2013

    Hellow…

    I saw this really good post today….

  8. мертвое море - January 12, 2013

    Hellow…

    I saw this really great post today….

  9. Красное море Израиль - January 12, 2013

    Hellow…

    I saw this really good post today….

  10. Magento themes 2013 - January 13, 2013

    Hellow…

    I saw this really great post today….

  11. Rene Vertucci - January 14, 2013

    {Sites|Websites|Web sites|Internet sites|Web-sites|Web pages|Online websites|Online sites|Webpages|Internet websites} we Like…

    Each and every when in a very although we choose weblogs that we check out. Detailed under will be the hottest internet sites that we prefer…

  12. best portable dvd player - January 17, 2013

    {Read|Study|Examine|Go through|Browse|Read through|Learn|Check out|Look over|Look at} was {interesting|fascinating|intriguing|exciting|appealing|engaging|attention-grabbing|unique|remarkable|captivating|useful}, {stay|remain|keep|continue to be} {in …

    please see the web sites we observe, such as this a single, because it signifies our picks with the web…

  13. edu link building - January 17, 2013

    Gems {from the|in the|from your|through the|with the|within the} {internet|web|world wide web|net|online|world-wide-web|online world|word wide web|on-line|on line|web-based}…

    highly few webpages that take place for being precise below, from our viewpoint are without doubt well well worth checking out…

  14. hostgator 1 cent - January 17, 2013

    {Cool|Awesome|Great|Amazing|Interesting|Neat|Fascinating|Trendy|Nice|Wonderful|Fantastic} {sites|websites|web sites|internet sites|web-sites|web pages|online websites|online sites|webpages|internet websites}…

    we arrived across a nice information site which you can enjoy. Take a look if you want…

  15. free ipads - January 18, 2013

    {Awesome|Amazing|Great|Wonderful|Brilliant|Magnificent|Fantastic|Impressive|Remarkable|Excellent|Spectacular} {website|web site|site|internet site|web page|webpage|web-site|online site|blog|websites|web pages}…

    enough time to browse or head to the articles and other content or websites we now have related to below the…

  16. led televisions - January 18, 2013

    {Cool|Awesome|Great|Amazing|Interesting|Neat|Fascinating|Trendy|Nice|Wonderful|Fantastic} {sites|websites|web sites|internet sites|web-sites|web pages|online websites|online sites|webpages|internet websites}…

    we came across a wonderful web-site you could benefit from. Consider a glance if you want…

  17. get backlinks - January 18, 2013

    {Blogs|Weblogs} ou {should|ought to|must|really should|need to|should really|will need to|should certainly|have to|may want to|should preferably} be {reading|studying|reading through|looking at|examining|looking through|browsing}…

    Here is a useful Site You may Find useful that we Inspire You to determine…

  18. free xbox - January 18, 2013

    {Online|On-line|On the internet|On the web|On the net|On line|Internet|Over the internet|Via the internet|Web based|Using the web} {Article|Post|Write-up|Short article|Report|Posting|Piece of writing|Guide|Content|Document|Brief article}…

    The knowledge talked about with the write-up are a few of the best on hand…

  19. Stanton Medema - January 23, 2013

    {Awesome|Amazing|Great|Wonderful|Brilliant|Magnificent|Fantastic|Impressive|Remarkable|Excellent|Spectacular} {website|web site|site|internet site|web page|webpage|web-site|online site|blog|websites|web pages}…

    enough time to look over or pay a visit to the written content or internet sites we now have associated with beneath the…

  20. edu links - January 23, 2013

    {You should|You need to|You ought to|You must|It is best to|You’ll want to|It’s best to|Make sure you|You might want to|It is advisable to|You really should} {check|verify|examine|check out|test|look at|take a look at|investigate} this out…

    Internet websites of desire we’ve a url to…

  21. hostgator coupon 2013 - January 23, 2013

    Recommeneded {websites|web sites|internet sites|sites|internet websites|web pages|web-sites|website pages|online websites|webpages|internet sites}…

    Below are a few with the online websites we endorse for our site visitors…

  22. free ipad - January 23, 2013

    Gems {from the|in the|from your|through the|with the|within the} {internet|web|world wide web|net|online|world-wide-web|online world|word wide web|on-line|on line|web-based}…

    extremely handful of web sites that come to pass for being detailed under, from our standpoint are certainly perfectly well worth checking out…

  23. best 40 inch led tv - January 23, 2013

    {Online|On-line|On the internet|On the web|On the net|On line|Internet|Over the internet|Via the internet|Web based|Using the web} {Article|Post|Write-up|Short article|Report|Posting|Piece of writing|Guide|Content|Document|Brief article}…

    The information outlined inside the article are some of the best available…

  24. get backlinks - January 23, 2013

    {Cool|Awesome|Great|Amazing|Interesting|Neat|Fascinating|Trendy|Nice|Wonderful|Fantastic} {sites|websites|web sites|internet sites|web-sites|web pages|online websites|online sites|webpages|internet websites}…

    we arrived throughout a wonderful website that you can have fun with. Get a glance if you would like…

Leave a reply