How Social Media Impacts SEO

Search engine optimisation continues to become a more complex web of on and off-page factors every day. One of the more recent factors that has had a large impact on search ranking is social media.

I came across this infographic on Social Media Today. It breaks down ways that social media influences the visibility of your website in search results, including:

  • Social media can help search engines find and index your content faster
  •  Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
  • Your content will increase in search results for people connected to you
  • Increases domain authority and the number of inbound links to your website



Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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  1. Pingback: How to Use Social Media to Keep Your SEO High : Stephen E. Arnold @ Beyond Search

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