Search engine optimisation continues to become a more complex web of on and off-page factors every day. One of the more recent factors that has had a large impact on search ranking is social media.
I came across this infographic on Social Media Today. It breaks down ways that social media influences the visibility of your website in search results, including:
- Social media can help search engines find and index your content faster
- Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
- Your content will increase in search results for people connected to you
- Increases domain authority and the number of inbound links to your website