Stop Being Crap Online: Work that Facebook page!

This week Hannah explains that appearances do matter on Facebook and why it is important and worth the effort to have a winning Facebook page.


Everyone has a Facebook page. Well, everybody who’s anybody. And anybody worth their crust knows it’s something worth putting a little effort into.

Hey, it’s prime real estate, whether it’s a personal profile or a fan page. If your Twitter page is like an ad in the newspaper, and your blog is a TV commercial, then your Facebook page is a neon billboard in friggin’ Times Square.

With the world’s biggest social audience (Cate Owen posted some great stats for the ol’ FB in New Zealand on her blog last week), Facebook is definitely worth worrying about when it comes to your content, message and your image, and unlike other networks where an update is an update is an update; all your activity is out there for everyone to see; when you like other pages, connect with friends or other brands, add random pictures, update your details, it’s all just sitting there, like a pair of dirty boxer shorts lying in the background of an ‘outfit of the day’ Instagram shot. That’s just nasty.

Having a Facebook page, posting regularly – mate, if only it was that simple.


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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