Our Annual Charitable Contribution and How We Decide Which Charities to Support

Seeking opportunities to give back has always been part of the Buffer…

5 Start Page Updates to Help You Grow Your Brand

When we launched Start Page back in October 2021, we weren’t quite sure who…

Do Instagram Carousels Get More Engagement? (Yes, but it’s Complex)

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published…

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

There’s a common misconception that it’s impossible to make money as a business while also supporting…

How These Small Businesses Are Winning at Email Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge…

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Social media has seen rapid growth in the past decade and along with it has grown…

What We’ve Learned Launching a New Product as an 11-Year-Old Company

At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We…

Why I Believe Employees, Not Customers, Should Come First

Typical business advice touts that the customer should always come first. Given that my title is…

Ask Buffer: Should You Be Using AI for Content Creation?

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found…

Why We Increase Our Team’s Salaries Every Year

You may have already seen our salaries and our salary formula, but…

How I Built a 15,000-Person Community In Under 2 Years

The saying goes that it takes a village to raise a child. Well, I believe the…

How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team

Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training…