The Ultimate List of Social Media Definitions You Need to Know

Social media is a constantly evolving field. It can be difficult to keep up with all the new social…

How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre…

How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream…

Adapting to More Digital and Social Ways of Being in a Time of Crisis

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The…

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as…

Staying Connected During a Crisis—A Quick Note From Our CEO

By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All…

Top LinkedIn Demographics That Matter to Social Media Marketers

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to…

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to…

Everything You Need to Know About the Byte App, the New Vine

Byte is a new social media app, released on January 24, 2020, that lets users upload six-second videos. Today,…

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s…

10 Instagram Best Practices You Should Be Following in 2020

Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new…

Can I Use This Photo on Social Media? Understanding Image Copyright

It’s well known that images click on social media. And they’re also what we click on. In general, posts…