Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling…

The latest round of Facebook lies

I believe one of the Democrat-leaning newspapers in the US compiles a list of lies by Donald Trump. I…

How to Create a Facebook Business Page in 7 Easy Steps

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and…

9 of the Most Important Facebook Trends to Watch Right Now

As the first year of a new decade, 2020 is sure to be a big year for Facebook trends….

Instagram Demographics That Matter to Social Media Marketers in 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart…

How to Create Effective Social Media Guidelines for Your Business

Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…

How to Create a Successful IGTV Series: Tips and Examples

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram…

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook…

How to Create a Social Media Content Calendar: Tips and Templates

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like…

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget…

The Beginner’s Guide to Facebook Analytics

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and…

How to Get More Views on YouTube: 12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s…