According to the B2B Content Marketing Report, more than 90% of businesses decided to turn to content marketing which depicts the power of this marketing medium. After all, there’s a reason why they call content as king. Majority of the organic web traffic lands on your website with the assistance of an engaging ecommerce blog. It allows you to share valuable information about the arsenal of your products onto various social networking platforms.
Content has always been the heart of marketing. There is no way one can challenge the power of words. Content is undoubtedly the best and most efficient medium to connect with your potential audience in order to increase brand awareness, showcasing the brand’s authority, and of course, building trust with customers.
Why are ecommerce blogs important today?
Just in case, if you’re wondering why you need an ecommerce blog anyway, here’s what you need to know. Regardless of the fact whether you’re an individual, a startup or a well-established business, an ecommerce blog helps you engage your customers with your brand. You can conveniently create awareness about your new products across the web and increase your website’s SERP ranking.
If you’re in touch with the current trends, you must have an understanding of the importance of an ecommerce blog. An ecommerce blog not only sets up a launching pad for your online business but it also allows you to create significant brand awareness that keeps your ecommerce website into the limelight. It lets you engage with your customers and offer them various perks such as discounts, coupons, seasonal sales; so on and so forth.
However, starting an ecommerce business from scratch is not the hard part, it is a process. In order to grow your online business, you must scale an engaging blog, which actually is the challenging part. To help you overcome those challenges, the following profound techniques of scaling an ecommerce blog will help you steer in the right direction. But first;
Why Do Ecommerce Blogs Fail?
Before we jump onto the bandwagon of tips and tricks that would help you maintain your ecommerce blog, first you need to know the reasons as to why ecommerce blogs fail?
One of the key reasons is the lack of an effective strategy. Many blogs focus more on content concentration instead of content distribution. You must create your content with its promotion in mind. Every blog post must have a plan associated with it. Therefore, you must consider promotional practices prior to creating content. It will allow you to create quality content that can help your customers to engage with your brand.
Profound Techniques to Help You Maintain Your Ecommerce Blog
There’s an array of techniques you can put into practice in order to scale your online business with an effective ecommerce blog. To help you scale your ecommerce blog, we’ve curated the top strategies for you to put in place and reap benefits:
1. Understanding What Your Customer Really Wants
This is the first question you need to ask yourself before you even start blogging: what is it that your customers want? After all, what is the point of writing amazing content if your customers will not read or aren’t interested in?
Therefore, it is extremely important to understand what kind of content your customers prefer and what they would love to read about your brand. The main role of an ecommerce blog is basically to engage your audience, catch their attention. So, know your audience!
2. Choice of Topics
This is probably one of the biggest challenges for all those who are involved in maintaining an ecommerce blog. The fact is, your audience will get bored if your blog isn’t engaging; therefore producing content that keeps the audience glued to your blog is a challenge in itself, however, it isn’t impossible. Here’s how you can keep things interesting for your readers.
To begin with, brainstorming, a very crucial process. This is where you shortlist a few topic ideas that are relevant to your business. The topics must attract a relevant audience and also provide valuable insights about the business. Doing this will help you plan ahead of time and you will be able to create content more effectively.
Apart from brainstorming, you must focus on producing content that covers the importance of your products, how they address your customer’s pain points. Creating content that puts light on how to use your products always works like a charm. For example, 10+ reasons why Cloudways is an ideal choice for ecommerce businesses.
Such blogs make it easier to grab the attention of existing customers. It motivates potential customers to view various aspects of how your products can be utilized. Posting blogs covering the current trends and events may also be interesting for the audience to read about. Take advantage of this fact and align your content with the latest products by your brand for a particular festival or holiday.
Moreover, you can also mention product descriptions in your blog. Details can be boring; however, it needs to be in such a way that it engages your customer(s). You can convey your narrative by using storytelling technique or even behind-the-scenes teaser to inform and grab their attention.
3. Captivating Titles
Only if you knew the impact that a captivating title has onto the customers, you might just put all the time in the world to figure out the perfect title for your blog. Ever since smartphones have come into play, a recent study in 2019 highlights the fact that a human’s attention span has reduced to a mere eight seconds only. This is even lower than a Goldfish, that has a nine-second attention span.
Therefore, it becomes relatively tougher to grab the attention of readers when you are constantly bombarded with texts, tweets, emails, pictures, etc. and this is exactly why having interesting title matters so much today.
You must have intriguing titles and subheadings which immediately grab the attention of your reader and persuade them to engage on your blog i.e. like, share and comment. But how can you make ecommerce blog titles intriguing? Here’s how.
- Clarity of your tile is of utmost importance and needs to convey exactly what your blog is talking about.
- Do not make the titles of your blog too long. Keep it to a maximum of 60 characters as these are counted by search engines.
- Usage of on-point adjectives can create wonders. Be vigilant as to the words you use. They need to be simple yet impactful that capture the attention of your potential readers.
4. Usage of Visual Aids
How many times have you been told while making a university presentation to focus more on visuals than written content? This is because visuals trigger increased customer engagement than written content. Your customers will always prefer watching a 2-minute video rather than reading a 2-page article.
According to the recent statistics, emphasizing on visual aids increases your blog views by 94% and you might need such a number to maintain your ecommerce blog with increased viewership. By using high-resolution pictures, GIF images, and screenshots of what your product looks like, and how it works allows consumers to be glued to your ecommerce blog.
To ensure that the images you use are aligned to the content you are writing in order to provide maximum value to your readers. Therefore, always have HD pictures associated with your blog posts. The more the better!
5. Spread the Word like Wildfire
What is the point of having an ecommerce blog which nobody knows about? This is where you nod along and put on your thinking caps. Advertising your ecommerce blog is necessary for you to attract your relevant audience. How will you do that? This is where social networking platforms come into play.
Sharing your blog post on social media platforms such as Twitter, Facebook, and Instagram, will generate likes and increase viewership of your ecommerce blog. The ‘share’ button on Facebook or the ‘retweet’ button on Twitter can do wonders for your brand visibility. All you need to do is make your relevant audience share your content as much as possible.
Also, do not think that your blog posts will go viral immediately. However, it will certainly attract more eyes to your content and trust me that is half the battle.
6. Narrate Your Story
One of the key ways of engaging your audience is through establishing a strong connection between your brand and your audience. The deeper the connection, the more loyal your customers will be. How can you do that?
Well! For starters, you can narrate the story behind your brand. What you stand for and how you got the ball rolling will establish an emotional connection with your potential customers. You can speak about your employees, show how your products are developed, by posting product videos, or even make your audience realize how your product is an ideal solution to their problems.
User-generated content has an impact of its own. Feel free to share the positive experiences of your existing customers. You can post their pictures and reviews to highlight your brand. As a result, you can reap the benefits of positive word of mouth. It will motivate potential customers to read your blogs and increase your blog views.
7. Asking Your Customers
As stated earlier, it is essential to be creative with your ecommerce blog, and that the content needs to be something that is preferred by your audience. If you’re unaware of their preferences, then why not simply ask them for suggestions?
You can directly ask for their feedback about your current blog posts and also, what they are interested to read. Their suggestions and feedback will allow you to come up with relevant topics which your audience will enjoy reading. This will not only boost awareness, but it will also help you build strong connections with your potential customers.
Furthermore, emphasizing on topics that are actually liked by your customers, you can grab customer attention fairly easily and build relationships with them that will last a lifetime.
8. Product Links
This may sound like a simple trick but it actually has a bigger impact. It is essential for you to provide links with your products to their landing pages where your customers can conveniently purchase them if they’re interested in that particular product. Remember, the easier you make it for your customers, the more likely they are to read your blog and purchase your products.
In a Nutshell
Having an ecommerce blog in the 21st century is an extremely effective marketing tactic that you can use to develop a strong customer base for your business. However, maintaining an ecommerce blog is easier said than done. Maintaining such a blog is a challenge in itself because coming up with creative ideas for blogs is not a walk in the park.
You must research well and harness your writing skills, in order to know your customers well enough to generate ecommerce blogs that will be appreciated by your audience. These aforementioned tips will help you maintain and manage your ecommerce blog effectively and scale your blog without hassle. If I’ve missed any technique that can bring value to blog readers, feel free to mention it in the comments section below.