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Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…

Facebook Image Sizes 2019: Everything you need to know!

With fierce competition for attention and reach in Social media platforms, You need…

Facebook to remove some Ad Metrics

Facebook announced the removal of some of the ad metrics. As a response to demands from advertisers. The move is…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook…

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

Privacy and Social Media

  Recently there has been a lot of talk about privacy in social networks, due to the case…

Techweek 2018: Hate Speech in the age of the internet

Cyber-bullying is a world-wide problem but how does it affect New Zealanders? As part of Techweek 2018, the…

Excel at Dropshipping Using Organic Social Media Marketing

Surpass your competitors and be successful at what you do best ‘dropship’ with these organic social media marketing techniques….

Facebook to phase out subsidies for content creators on Watch in a bid to compete with YouTube

Since the creation of the platform at the end of August 2017, Watch has had a relatively quiet…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Cambridge Analytica Controversy: Facebook faces questions over privacy again

Earlier this week, news erupted that Facebook’s controversial role in the 2016 US presidential election was even more complicated…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

Facebook Marketplace and what it means for businesses like TradeMe and Ebay

Marketplace was rolled out in October 2016, as a second attempt following the unsuccessful trial of 2007. Pushed by…

Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….