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Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

How to increase exposure and successfully tap a niche market on Instagram

Prior to the digital age, if a business did not have a large, local customer base it would be…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

Following Instagram Hashtags – A new opportunity for brands

Instagram is no longer just for following people or business pages, last week the social media platform added a…

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…

@apple on Instagram

It’s been 1 month since Apple launched their official Instagram. The tech giant racked up 20,000 followers in…

NZ Marketing Summit coming in September

We are stoked to be supporting the NZ Marketing Summit for 2017! This awesome event is coming to Auckland…

2017 New Zealand Social Media Awards – Finalists Update

The finalists for this year’s New Zealand Social Media Awards were announced on the 28th of July and we…

Instagram’s latest update: a user’s experience

At the beginning of February, Instagram were testing a new album-like feature on the beta version of their Android…