Opinion

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Reaching Multicultural Audiences with Digital Marketing

If you want…

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…

Who’s Driving the Data-Informed Revolution? Social Media Managers

What if the most valuable data person on your team is your social media manager? It certainly might not…

5 Data-Backed Email Marketing Strategies

When it comes to profitability, email marketing is in a league of its own. The latest data…

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

7 Steps to Get Started with Omni-Channel Marketing – infographic

R.I.P Google+ not quite…

Google finally killed the failed social network earlier this month but has decided to let Google+ live on as 

Facebook to ban all praise, support and representation of white nationalism and separatism… but wait…

Earlier this week we shared our thoughts on Facebook and the involvement in the Christchurch Terror attack. Today CNN…

Facebook, WTF is going on…

This article is about the horrific terror attack in Christchurch. Before I start, I’d like to honour those that…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

Zuckerberg drops the vision for a new Facebook

Mark Zuckerberg wants to reposition Facebook as a privacy-focused platform. In a Facebook, Zuckerberg detailed his…

Social media strategy… nope, it has to be a social culture

I’ve been working in the world of digital and social media now for some mumble mumble years, with most…

Snapchat joins the business of connecting influencers with brands

Although a bit late to the influencer game, Snapchat have announced a pilot program that will introduce…

Are AI Influencers the next big thing?

Since the rise of influencers and the boom of them in 2017, brands are building a strong relationship with…

Instagram and the new IGTV

The most interactive social network does not stop reinventing itself and now launches IGTV, an application that…

Techweek 2018: Hate Speech in the age of the internet

Cyber-bullying is a world-wide problem but how does it affect New Zealanders? As part of Techweek 2018, the…

Facebook Announces new Youth Portal

There are more and more strategies and tools that Facebook launches to please its users. The latest,…

A picture is worth a thousand words…but are emoji making us poor communicators?

It took centuries of development of phonetics, grammar and spelling for modern English to evolve as we know it…

Social Media and teen anxiety

  While some of us are busy taking selfies or watching pictures of cute animals on Instagram, there…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…