Opinion

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Influencers

The following document has been provided by the Advertising Standards Authority (ASA) for…

Another book on social media

Hey there, Tom here. You may know me in my role here as Editor for Social Media NZ, or as…

Bumper Ads: Big Impact With Small Stories

YouTube has added a short-form of video ad format to its lineup in…

Time Spent Binge-Watching Rises 18 Percent Worldwide According to New Limelight Networks “State of Online Video” Report

As streaming video reaches an all-time high, delivering on viewers’ high performance expectations…

New GSMA Study Highlights North America’s Global 5G Leadership

North America’s Mobile Ecosystem Adding $1 Trillion Per Year to Regional GDP LOS ANGELES–(

The post The Importance of Technographics: Not Everyone is an Active Online Poster

Can You Use Social Media To Help Turn A Blog Into A Business?

Image credit: PublicDomainPictures The digital era has been a massive boon for hobbyists of all varieties. If there’s something…

Reaching Multicultural Audiences with Digital Marketing

If you want…

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…

Who’s Driving the Data-Informed Revolution? Social Media Managers

What if the most valuable data person on your team is your social media manager? It certainly might not…

5 Data-Backed Email Marketing Strategies

When it comes to profitability, email marketing is in a league of its own. The latest data…

New Rules for Instagram Hashtags: How to Find the Right Hashtags for Your Business

7 Steps to Get Started with Omni-Channel Marketing – infographic

R.I.P Google+ not quite…

Google finally killed the failed social network earlier this month but has decided to let Google+ live on as 

Facebook to ban all praise, support and representation of white nationalism and separatism… but wait…

Earlier this week we shared our thoughts on Facebook and the involvement in the Christchurch Terror attack. Today CNN…

Facebook, WTF is going on…

This article is about the horrific terror attack in Christchurch. Before I start, I’d like to honour those that…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

Zuckerberg drops the vision for a new Facebook

Mark Zuckerberg wants to reposition Facebook as a privacy-focused platform. In a Facebook, Zuckerberg detailed his…

Social media strategy… nope, it has to be a social culture

I’ve been working in the world of digital and social media now for some mumble mumble years, with most…

Snapchat joins the business of connecting influencers with brands

Although a bit late to the influencer game, Snapchat have announced a pilot program that will introduce…