Opinion

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Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

How to increase exposure and successfully tap a niche market on Instagram

Prior to the digital age, if a business did not have a large, local customer base it would be…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

Instagram adds GIF stickers to stories with GIPHY

After months of speculation, Instagram has announced that they have finally added GIF sticker capabilities to stories. Rolled out in…

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…

Digital media set to knock Television off its pedestal

The advertising industry is one that needs to rapidly change and develop to suit the needs of its audience….

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

NZ Marketing Summit coming in September

We are stoked to be supporting the NZ Marketing Summit for 2017! This awesome event is coming to Auckland…

Facebook Stories: The update no one asked for

Facebook is the world’s top social networking site with two billion monthly users. It’s a huge number, one that…

2017 New Zealand Hi-Tech Awards – Finalists Announced

The finalists have been announced for this year’s Hi-Tech Awards! Entries this year came from as far afield as Kaitaia…

Instagram’s latest update: a user’s experience

At the beginning of February, Instagram were testing a new album-like feature on the beta version of their Android…

NZ Hi-Tech Awards – entries open for 2017

It’s that time of year again! The entries for the annual Hi-Tech awards are now open. If you are looking…

Tinder launches #FundMyVday competition

It’s Valentine’s Day! A day of celebration that people usually remember for the chocolates, flowers and other sweet nothings…

Influencer marketing hit with new guidelines.

For those of you who don’t know much about influencer marketing, let me give you an introduction: An influencer is…

Instagram Stories a hit for brands

In August last year, Instagram got on board with the ‘stories’ trend sweeping social media and released a feature…

Vertigo: the new app bringing social media and music together.

Friends + music; a great combination but not one that we’ve really seen social media bring together. Introducing Vertigo: the…

LinkedIn improves skills and endorsements.

New year = new resolutions, and the perfect time to sharpen up your professional social profile. Towards the end of…

2017: The rise of private social media and chatbots.

With 2017 in full swing, it’s a great time to think about what lies ahead and how we might…