Opinion

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Social Media and teen anxiety

  While some of us are busy taking selfies or watching pictures of cute animals on Instagram, there…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…

The Implications of Government Regulations on Social Media

There is a process observed in most societies of the world, where markets for goods and services emerge organically…

#DeleteFacebook…Should you jump on the bandwagon?

  Delete Facebook! But also WhatsApp, Instagram, Twitter…… while you’re at it, throw away the whole phone! Since the Cambridge Analytica…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Cambridge Analytica Controversy: Facebook faces questions over privacy again

Earlier this week, news erupted that Facebook’s controversial role in the 2016 US presidential election was even more complicated…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

How to increase exposure and successfully tap a niche market on Instagram

Prior to the digital age, if a business did not have a large, local customer base it would be…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

Instagram adds GIF stickers to stories with GIPHY

After months of speculation, Instagram has announced that they have finally added GIF sticker capabilities to stories. Rolled out in…

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…

Digital media set to knock Television off its pedestal

The advertising industry is one that needs to rapidly change and develop to suit the needs of its audience….

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

NZ Marketing Summit coming in September

We are stoked to be supporting the NZ Marketing Summit for 2017! This awesome event is coming to Auckland…

Facebook Stories: The update no one asked for

Facebook is the world’s top social networking site with two billion monthly users. It’s a huge number, one that…

2017 New Zealand Hi-Tech Awards – Finalists Announced

The finalists have been announced for this year’s Hi-Tech Awards! Entries this year came from as far afield as Kaitaia…