Opinion

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The Guardian first to innovate in online News

I have often related news companies to record companies. The two…

Txt lnguge 8nt so bad

Do u fnd ths hrd 2 undrstnd? I find it pretty hard to decipher, but I bet people who read…

The role of the ad creative in emerging media

You’ll hear every social media marketing guru, expert and armchair commentator spout the basics: “it’s a dialogue” or “socalise…

Things are getting louder

Keep up with the kids

Going at the speed of language It used to take a decade or two for people to lose touch with…

8 things I’ve learned about email marketing

Email marketing should not be about rolling the dice and seeing what happens. “The perfect email is like the perfect…

Huffington Post explains Facebook privacy settings better then Facebook

More than 50 privacy settings with more than 170 options – no wonder Facebook privacy has become mind-boggling and overwhelming…

Vogue can remind us of the importance of social monitoring

Social monitoring, the practice of ‘monitoring’ the web for mentions of your brand, might sound like a logical practice…

People spend more time on social media: 10 countries compared

End of last week, The Nielsen Company released some data on its nielsenwire regarding the global use of social…

Telecom, Sort it out!

Telecom, take note: your 

Mad TV predicted the iPad

As the inter-web still buzzes over Apple’s iPad Launch, I stumbled across this video made by the funny people…

Giapo and The Wine Vault leading the way in social media marketing in NZ for SME’s

(Picture Courtesy of 3News.co.nz) Social Media in…

Microsoft and News Corp to end the era of free content (and kill search along with it)

5 things your brand will gain from using social media

For companies looking to engage in social media, there are a lot of unanswered questions as to the return…

4 tips to help your brand handle a social media firefight

With more businesses present in social media, we’re starting to see brands being attacked by consumer power. Does your…

Web Contact Fail

Recently I was looking for some information and knew who I wanted to deal with to get it. I…