Social Media

Tools for fast content production in Social Media

I’m always being asked what tools do I use, what camera do I shoot on, how do I edit,…

How Responsible Are Social Media Platforms For Spreading and Fixing Disinformation?

The Institute for Public Relations just launched its inaugural 2019 IPR Disinformation in Society Report that investigates the role of disinformation,…

15 of the Most Important Instagram Trends to Watch Right Now

Instagram trends can make or break your social marketing strategy. That’s why it’s important to stay on top of…

13 of the Best Social Media Management Tools

If you use social media, social media management tools can make your life easier. What is social media management? Social media…

15 of the Best Instagram Stories Apps to Level Up Your Content

Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram…

How to Set Up and Use Twitter Lists: 9 Great Ideas

With 330 million monthly users, Twitter offers a vast network of potential people and brands…

27 Instagram Tools Marketers Should Know About in 2019

There are lots of Instagram tools that can help you with your Instagram strategy, but some of them…

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you…

The Meme-ification of Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re…

3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)

For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing…

The Secrets to Working with Facebook Influencers

Ah, Facebook. Some might argue that it’s the patron saint of social media as we know it today, giving…

All the Facebook Ad Targeting Options You Should Know

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than

How to Host a Successful Snapchat Takeover in 9 Easy Steps

Almost 80 percent of 18- to 24-year-olds are now on Snapchat. Most log on daily,…

How to Decide if You Should Get a Facebook Blueprint Certification

Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in…

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day? As social media marketers, we do…

How to Create Successful Facebook Messenger Ads

A successful Facebook Messenger ad is only an ad until it becomes a conversation. Using Messenger ads means your brand…

How to Create a YouTube Channel to Grow Your Brand and Make Money

It might seem harder to learn how to create a YouTube channel than it is to get started with…

7 Secrets to Creating Impressive LinkedIn Showcase Pages

LinkedIn Showcase Pages are a smart place to highlight a special side of your brand—especially if it’s business related….

TBT Meaning, and How to Use “Throwback Thursday” on Social Media

You’ve probably seen #TBT or “Throwback Thursday” before. Maybe it was an embarrassing yearbook photo from a high school friend. Maybe…

9 Social Media Automation Tools That Will Make Your Job Easier

At times, existing and thriving in the world of social media can feel like a great big hamster wheel. Thankfully,…