Social Media

Introducing boosted post insights: Compare organic and paid results at a glance

In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set…

Another book on social media

Hey there, Tom here. You may know me in my role here as Editor for Social Media NZ, or as…

How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of —…

When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a…

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

We’ve been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team…

A Brand’s Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam…

Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the…

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Caring for your brand means embracing the art and science of brand monitoring. We’re talking vigilance. We’re talking dedication. We’re talking…

Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

In May, our entire team experimented with a 4-day workweek. The intention of this experiment…

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for…

How to Schedule Instagram Stories: A Step-by-Step Guide

*Note: Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to…

YouTube Hacks: 21 Tricks and Features You Probably Didn’t Know About

The right YouTube hack can be the difference between spending all afternoon or 15 minutes to complete a task. But…

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Snapchat ads. Are they worth it? Here’s the thing: those who like this platform, really like it.

How to Manage Multiple Social Media Accounts for Business (or Clients)

Having to manage multiple social networks using different apps is time-consuming and inefficient. The amount of time you spend…

We’re Trying a 4-Day Workweek for the Month of May

As April comes to a close, and we look ahead to another month where our global team is…

LinkedIn Elevate Shutting Down – Here’s the Best Alternative to Managing Your Employee Advocacy

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating…

Top Twitter Demographics That Matter to Social Media Marketers

Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now…

How We Hold an Engaging All Hands Meeting as a Remote Team

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all…

How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can…