Social Media

14 Essential Social Media Etiquette Rules for Brands

Jump up out of your seat to record a video at the symphony. Grab and eat someone else’s food from…

How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track)

Setting social media goals is a key step toward proving (and improving) the value of your social media…

10 Things Meme Accounts Get Right About Instagram Marketing

Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days,…

25 Resources for Free Stock Photos in 2019

If a picture is worth a thousand words, then having a good stock photo website on hand is crucial…

How to Create Beautiful Instagram Highlight Covers (+ 30 Free Icons)

Instagram Highlight covers are a great way to make a good first impression. Located right below the bio section…

How to Create a Winning Social Media Style Guide for Your Brand

What is a social media style guide? It’s where you go to know how your brand should look and behave…

How to Sell Products with Instagram Shopping (and Shoppable Stories)

With more than one billion users, Instagram is indisputably the new home for brands who…

How to Use Facebook Lead Ads to Grow Your Business

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s…

How to Set Up Google Analytics in 5 Simple Steps

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they…

A 4-Step Guide To Tracking Social Media In Google Analytics

Google Analytics is one of the best ways to learn about your website visitors. And when you couple data from…

23 Smart Ways to Promote Your YouTube Channel

Think YouTube is just for gamers? Think again. YouTube is the second most-visited site on the…

Hootsuite’s Very Prestigious Instagram “Awards” for 2019

Ah, awards season. Hopeful stars line the red carpets looking their best, while enchanted spectators watch to see who…

The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

14 Things to Try on Social Media in 2019

Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new…

How to Create a Social Media Marketing Strategy in 8 Easy Steps

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on…

The Complete Guide to YouTube Ads for Marketers

What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The…

A Marketer’s Guide to Using User-Generated Content on Social Media

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often…

20 Free Instagram Stories Templates from Hootsuite (And How to Use Them)

If you’re looking to create clean, polished, and consistently stylish Instagram Stories for your brand, Instagram Stories templates are…

10+ Things You Need to Stop Doing on Social Right Now

Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable…