Social Media

How the Twitter Algorithm Works in 2019 and How to Make it Work for You

Knowing how the Twitter algorithm works is crucial information for any social media marketer. More than 500 million tweets are…

Social media strategy… nope, it has to be a social culture

I’ve been working in the world of digital and social media now for some mumble mumble years, with most…

How to Run a Successful Facebook Contest: Ideas, Tips, and Examples

More American adults use Facebook than any other social media platform. But the bigger Facebook gets—almost…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

Snapchat for Business: The Ultimate Marketing Guide

It’s 2019—and Snapchat still has about 188 million active daily users. But it’s also still dwarfed by Instagram—which has 500…

8 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and their integrated chatbots are showing up more and more in our web faces and places. Why? To help…

Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising,…

Why Twitter’s stock went down in my book in 2018

Of my friends, about eight or nine voted for President Trump. Two voted for Brexit. These are my friends,…

The 2019 Instagram Hashtag Guide—How to Use Them and Get Results

If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would…

7 Exciting Things to Try on Instagram in 2019

Trying new things doesn’t always pay off (hello, bangs), but Instagram has made it easier than ever to get…

16 Tools for Creating Quick and Beautiful Social Media Images

Millions of people, post hundreds of millions of social media images. Every. Day. But only a few (relatively) inspire you…

7 Creative Ways Brands Are Using Polls in Instagram Stories

A mind-blowing 500 million Stories are posted on Instagram every day. Whether you’re part of the

How to Use Facebook Lookalike Audiences: The Complete Guide

Facebook Lookalike Audiences can help you find your new best customers. The tool draws from learnings about your most successful…

Nike’s Secret to Success on Instagram: Building an Engaged Community

This post is part of our Instagram Marketing Strategy series. The series provides…

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

This post is part of our Instagram Marketing Strategy series. The series provides you with…

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

This post is part of our Instagram Marketing Strategy series. The series provides you with…

How Bustle Ignited Engagement and Created New Revenue Streams Using Instagram Stories

This post is part of our Instagram Marketing Strategy series. The series provides you with…

The Secret to Instagram Success: Square’s Community Curation Strategy

This post is part of our Instagram Marketing Strategy series. The series provides you with…

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

This post is part of our Instagram Marketing Strategy series. The series provides…

How to Use Social Media in Healthcare: A Guide for Health Professionals

Modern lives are going digital, and healthcare is no exception. Social networks have become an important health resource, and…