Social Media

Monetising content: Pros and cons of different publishing models

For publishers and newsrooms, finding an answer to the following question is quite challenging: how to stay trustworthy, respect…

Social Share of Voice: What it Means and How to Get More of It

Social share of voice measures brand exposure based on social media conversation. It’s usually measured as a percentage of…

How to Use Google My Business to Get More Customers

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in…

The Ultimate IGTV Guide: How to Create a Channel That Engages

IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app….

How to Use UTM Parameters to Track Social Media Success

Social media platforms include built-in analytics. These help you track key metrics like likes, shares, and clicks through…

How the Instagram Algorithm Works in 2019 (And How to Work With It)

Instagram algorithm changes affect everyone who uses the platform: brands, Kardashians, you, and yes, your mom. But ever since

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and…

Instagram Stories Analytics: Which Metrics Matter and How to Measure Them

Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than

Inside Look: How Two Teams Share a Social Media Inbox

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100%…

10 Ways to Improve Your Social Media Profiles in One Hour or Less

What? Improve all my social media profiles—in one hour. Really? Yup. I get it—you’re busy. Or maybe lazy (no judgement). Either way,…

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm.

How to Create a Social Media Report (Includes a Free Template)

A smart, simple, and easy-to-understand social media report is key to proving the value of your social marketing…

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

This week we’re taking a journey through time and uncovering some of the greatest, yet…

5 Ways Marketers Should Market to Marketers

As a marketer, it can be tricky to market to fellow marketers. They likely know all of your tricks…

The Top 100 Pinterest Trends

From our good friends at State of Digital Publishingcheck out their site for more content on the…

A Guide to Social Media Sentiment (Includes 5 Sentiment Analysis Tools)

Imagine your business just released a product—and everyone is talking about it on social media. There are thousands of Instagram…

How to Write a Good Twitter Bio: Tips, Ideas, and Examples

The best Twitter bios have one thing in common: They’re original. That being said, writing a creative Twitter bio…

How to Set Up Google Analytics Event Tracking

So you’ve set up your website. You’ve planned out your content calendar. And you’ve even created…

Facebook to remove some Ad Metrics

Facebook announced the removal of some of the ad metrics. As a response to demands from advertisers. The move is…

14 Essential Social Media Etiquette Rules for Brands

Jump up out of your seat to record a video at the symphony. Grab and eat someone else’s food from…