Social Media

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

Youtube as the new TV: Its growing viewership and the advertising potential for brands

It’s hard to go a day on the internet without encountering some form of YouTube ‘drama’. Creators with a…

Facebook Marketplace and what it means for businesses like TradeMe and Ebay

Marketplace was rolled out in October 2016, as a second attempt following the unsuccessful trial of 2007. Pushed by…

Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

How to increase exposure and successfully tap a niche market on Instagram

Prior to the digital age, if a business did not have a large, local customer base it would be…

Linkless SEO: Why Brand Mentions Matter And How to Get Them Right

There is a phenomenon in psychology where people assume others to have more knowledge than them. Known as ‘social…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Following Instagram Hashtags – A new opportunity for brands

Instagram is no longer just for following people or business pages, last week the social media platform added a…

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

AR smart glasses trialing in London’s National Theatre

Epson is a global technology company dedicated to connecting people, things and information with efficient, compact and precision technologies….

GridAKL Innovation Day – a festival of creative and high-tech industries

In case you haven’t heard of GridAKL, it is part of the innovation precinct in Wynard Quarter operating…

Snapchat in the sky with diamonds

Snapchat is six years’ old this month, and the company is not slowing down on its stream of awesome…

Social Media’s impact on the 2017 NZ Election

Advance voting for the 2017 NZ Election began on Monday this week. With more booths available this year and…

Oppo – the new kids on the block in smartphones

If you haven’t yet heard of Oppo (or even if you have) I’ve got some interesting news about the…

@apple on Instagram

It’s been 1 month since Apple launched their official Instagram. The tech giant racked up 20,000 followers in…

UberEATS arrives in the capital

  When UberEATS launched in Auckland back in March, we knew it was just a matter of time before the…