Social Media

10 Free, Easy-to-Use Instagram Presets for Stunning Photos

Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they…

How to Use Social Media for Small Business: 11 Simple Tips

Nearly three-quarters of American adults use social media—making it a critical part of any business…

How to Get More Leads on Instagram: 10 Highly Effective Tactics

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a…

Social Media in Financial Services: 5 Essential Tips and Benefits

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth…

Instagram Video: The Ultimate Guide to Creating Engaging Content

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s…

6 Tips for Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users…

Brand Secrets for Standing Out in a Crowded World

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a…

How to Use Facebook Audience Insights for Precise Ad Targeting

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact…

Everything Social Marketers Need to Know About Generation Z

You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your…

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media…

Facebook has two new experimental apps

Facebook has two new experimental apps — AUX and Bump. The apps…

How to Create the Best Facebook Video Ads in 4 Simple Steps

Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$? Then this post is worth it for…

How to Schedule Instagram Posts: A Step-by-Step Guide

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer…

A Crash Course in Custom Audiences for Your Social Media Ads

When you want to get your message in front of the right people on social media, where…

33 Facebook Stats That Matter to Marketers in 2020

Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s…

12 Tips for Creating Engaging Visual Content on Social Media

The importance of creating visual content for social media cannot be understated. Need proof? Look no further than the Google…

9 Brands Doing Unique Things on Social and What We Can Learn from Them

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing…

19 Social Media Metrics That Really Matter—And How to Track Them

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance…

How to Live Tweet an Event: Tips, Best Practices, and Examples

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but,…

The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver…