Social Media

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers)…

Social Media Trolls: A Practical Guide for Dealing With Impossible People

Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much….

7 Creative Ways to Hype a New Product on Social Media

It’s approaching your new product’s launch date. You’ve been working your butt off and want people to get as…

23 Pinterest Statistics That Matter to Marketers in 2019

Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their…

How to Use Hashtags: A Quick and Simple Guide for Every Network

If you want to master the art of using hashtags on social media you’ve come to the right place….

Social Media in Government: Benefits, Challenges, and How it’s Used

Social media in government is a game changer. After all, not many things have changed the way the public interacts…

How to Establish Your Brand ‘Voice’ on Social Media

Every time you talk, write, design, post, respond, launch, thank, and connect with others… you’re exercising your brand voice. Every….

16 LinkedIn Statistics That Matter to Marketers in 2019

What is LinkedIn worth to your business, and what are the LinkedIn statistics that will help you perfect your…

How the Twitter Algorithm Works in 2019 and How to Make it Work for You

Knowing how the Twitter algorithm works is crucial information for any social media marketer. More than 500 million tweets are…

Social media strategy… nope, it has to be a social culture

I’ve been working in the world of digital and social media now for some mumble mumble years, with most…

How to Run a Successful Facebook Contest: Ideas, Tips, and Examples

More American adults use Facebook than any other social media platform. But the bigger Facebook gets—almost…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

Snapchat for Business: The Ultimate Marketing Guide

It’s 2019—and Snapchat still has about 188 million active daily users. But it’s also still dwarfed by Instagram—which has 500…

8 Ways Brands Are Using Messenger Apps to Reach their Audience

Messenger apps and their integrated chatbots are showing up more and more in our web faces and places. Why? To help…

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and…

Why Twitter’s stock went down in my book in 2018

Of my friends, about eight or nine voted for President Trump. Two voted for Brexit. These are my friends,…

The 2019 Instagram Hashtag Guide—How to Use Them and Get Results

If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would…

7 Exciting Things to Try on Instagram in 2019

Trying new things doesn’t always pay off (hello, bangs), but Instagram has made it easier than ever to get…

16 Tools for Creating Quick and Beautiful Social Media Images

Millions of people, post hundreds of millions of social media images. Every. Day. But only a few (relatively) inspire you…

7 Creative Ways Brands Are Using Polls in Instagram Stories

A mind-blowing 500 million Stories are posted on Instagram every day. Whether you’re part of the