Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…

Instagram Stories: How to Use It Like a Pro and Build Your Audience

Brands are on board with Instagram Stories. Half of businesses on the platform have created…

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…

How to Make Money on YouTube: 6 Effective Strategies

Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or,…

How To Create A Product-Led Content Marketing Plan For Instagram

Between artfully-curated news feeds and engaging Stories, Instagram has plenty to offer the everyday user, and even more so…

How the LinkedIn Algorithm Works And How to Make it Work for You

LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. But…

Announcing Hashtag Manager: A New Tool to Help You Save and Organize Hashtags for Instagram

Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer…

Social media is dead! JK, turns out it isn’t :)

Social media isn’t a stagnant thing – it continuously evolves, as does the way users engage with it. The…

How to Make Money on Instagram: 3 Foolproof Strategies

Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money…

17 Twitter Accounts That Will Make You a Better Writer

“A better writer?” Yes, better at… Knowing what you want to say Know how to say it Saying it in…

How to Write a Social Media Policy for Your Company (Free Template)

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial…

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

You can audit your marketing in many ways—be it a…

Who’s Driving the Data-Informed Revolution? Social Media Managers

What if the most valuable data person on your team is your social media manager? It certainly might not…

19 Podcasts That Will Make You a Better Social Media Marketer

Want to up your social media skills but not sure how to start? Don’t worry: these 19 social…

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

As of April 2019, Facebook’s potential advertising reach globally  is 1.887 billion people. That represents 32% of everyone…

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

They say bigger is better … but in the case of influencer strategy, we think the opposite could…

How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement,…

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The…

A Social Media Budget Breakdown for Every Size of Business

Every business—small, medium, or large—should have a social strategy, and every strategy should be backed by a social…

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…