Social Media

How to Manage Multiple Instagram Accounts from Your Desktop or Phone

If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I have multiple Instagram accounts?” Rest assured, you…

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

I wish I could tell you that I have always been an environmental warrior. But my story is a…

43 Social Media Advertising Statistics that Matter to Marketers in 2020

Trying to decide where to concentrate your social ad spend in 2020? We’ve collected the most recent social media…

10 Books Every Social Media Manager Should Read in 2020

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t…

The Ultimate Guide to Social Media Live Streaming in 2020

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s…

How to Use Nextdoor for Business: The Complete Guide

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or…

Facebook Messenger Etiquette for Brands: 10 Things NOT to Do

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer…

Social Media Collaboration: Tips and Tools for Effective Team Work

Are you part of a remote social media management team? Are you new to working from home? Or are…

The Complete Guide to Social Media Video Specs in 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a…

Business as Abnormal: Every Message We’ve Shared With Our Team (So Far) During COVID-19

Ever since a global pandemic exploded the ranks of remote workers in a matter of a…

The Evolution of Onboarding at Buffer: How We Welcome New Teammates

As an always-evolving company, Buffer has shared a lot of our successes and failures along the way…

Sustainable Swag: Aligning Our Values with Our Merchandise

For the past few years, we’ve been on a journey to make sure our Buffer swag –…

Facebook sues people for doing variations of dodgy things that Facebook already does

Here’s quite a funny one for you this Easter weekend: Facebook apparently has filed suit against companies that do…

How to Regram on Instagram: 5 Tried and True Methods

Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether…

11 of the Best Social Media Analytics Tools (Free and Paid)

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics…

How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every…

The Ultimate List of Social Media Definitions You Need to Know

Social media is a constantly evolving field. It can be difficult to keep up with all the new social…

How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre…

How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream…

Adapting to More Digital and Social Ways of Being in a Time of Crisis

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The…