Social Media

What are Social Mentions and How to Track Them

If your brand has any sort of presence online, you need to know how track social mentions. Insights from

The Facebook Pixel: What It Is and How to Use It

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start…

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Each week on the Science of Social Media we cover some of the most important trends, news,…

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook…

How to Use Instagram for Business: A Simple 6-Step Guide

More than 25 million companies worldwide are already using Instagram for business, and more than

How to Increase Social Media Engagement: A Guide for Marketers

Businesses tend to treat social media engagement one of two ways: Soap boxes and dinner parties. Soap boxes are accounts…

How to Search Old Tweets: 6 Tried-And-True Methods

Can’t find that hilarious joke you tweeted last year? Worried that some of your old tweets might contain outdated…

The Facebook Grid Tool: What it is and Why You Should Use it

You’ve built your Facebook ad campaign. You’ve come up with the perfect ad….

Every Type of Facebook Ad You Should Be Using to Grow Your Business

There’s a reason Facebook is the top platform for both B2C and B2B businesses: Facebook ads…

5 Data-Backed Social Media Trends You Need to Know for 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily…

How to Use Snapchat Memories to Grow and Engage Your Audience

187 million daily active users (and counting!) are opening Snapchat 20 times a…

The Things Brands Do on Social Media That People Hate

Outrage is the fastest-spreading emotion on social media, according to multiple studies. People love to hate,…

LinkedIn Analytics: The Complete Guide for Marketers

With more than 562 million users in 200 countries around the world, LinkedIn is the world’s…

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

When in doubt about your marketing strategy, turn to the social media experts. Often the best way…

15 Clever Ways to Get More Snapchat Friends

Snapchat followers can be tricky to find, but they’re not hard to come by. More than

A Simple Guide to Using Pinterest Analytics (Includes 5 Tools)

Pinterest analytics tools help you track your performance on the platform. But you can also use them to craft…

12 Ways to Promote Your “Boring” Brand or Product on Social Media

Are you feeling a little blue because your product is perceived as unexciting? Don’t cry. Just because it’s not a red…

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video…

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder…

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Social media algorithms play a very important role in the ability for marketers and business owners to…