Social Media

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder…

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Social media algorithms play a very important role in the ability for marketers and business owners to…

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of…

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking…

Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

As a social media marketer, a big part of your job is to build awareness of your brand and…

Why Personalization is the Next Big Opportunity in Social Media Marketing

Social media marketers are always looking to uncover the “next big thing”, and as we head into…

How To Maximise Profit This Holiday Season By Using Social Media Marketing Strategies

The holiday season 2018…

Privacy and Social Media

  Recently there has been a lot of talk about privacy in social networks, due to the case…

Instagram reveals how the algorithm works

When Instagram announced that it would abandon the chronological order on its platform in 2016, users raised their voices….

How to Streamline Your Email and Social Media Marketing Strategies

It’s no secret that email provides the best ROI of any marketing tool, with a whopping return…

Techweek 2018: Hate Speech in the age of the internet

Cyber-bullying is a world-wide problem but how does it affect New Zealanders? As part of Techweek 2018, the…

Excel at Dropshipping Using Organic Social Media Marketing

Surpass your competitors and be successful at what you do best ‘dropship’ with these organic social media marketing techniques….

Instagram will allow brands to create custom AR filters

Last month Snapchat announced a new feature – custom filters for advertisers. Businesses can now pay Snapchat to create…

Facebook to phase out subsidies for content creators on Watch in a bid to compete with YouTube

Since the creation of the platform at the end of August 2017, Watch has had a relatively quiet…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Cambridge Analytica Controversy: Facebook faces questions over privacy again

Earlier this week, news erupted that Facebook’s controversial role in the 2016 US presidential election was even more complicated…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…