Social Media

A 4-Step Guide To Tracking Social Media In Google Analytics

Google Analytics is one of the best ways to learn about your website visitors. And when you couple data from…

23 Smart Ways to Promote Your YouTube Channel

Think YouTube is just for gamers? Think again. YouTube is the second most-visited site on the…

Hootsuite’s Very Prestigious Instagram “Awards” for 2019

Ah, awards season. Hopeful stars line the red carpets looking their best, while enchanted spectators watch to see who…

The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

14 Things to Try on Social Media in 2019

Each new year signals a new beginning—especially when it comes to your social media strategy. If you try new…

How to Create a Social Media Marketing Strategy in 8 Easy Steps

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on…

The Complete Guide to YouTube Ads for Marketers

What does YouTube advertising look like in 2019? For one, it’s one of the world’s biggest platforms for advertisers. The…

A Marketer’s Guide to Using User-Generated Content on Social Media

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often…

20 Free Instagram Stories Templates from Hootsuite (And How to Use Them)

If you’re looking to create clean, polished, and consistently stylish Instagram Stories for your brand, Instagram Stories templates are…

10+ Things You Need to Stop Doing on Social Right Now

Social media—almost like water (or air) for digital marketing. It’s required, yes. But let’s be real and responsible and reasonable…

How to Get Twitter Followers: 44 Tips and Tricks That Actually Work

Look, no matter how many thought leaders opine that it’s a vanity metric, we all care about increasing our…

22+ Instagram Stats That Marketers Can’t Ignore This Year

Are you using Instagram to connect with your audience? And if not, should you? Okay, that’s a loaded question. Statistically speaking though,…

130+ Social Media Statistics that Matter to Marketers in 2019

Whether you’ve been using social media for years or you’re just getting started, it’s important to base your

How to Schedule Facebook Posts to Save Time

Knowing how to schedule Facebook posts helps you: Save time creating individual posts Provide consistent content for your followers Connect and engage…

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers)…

Social Media Trolls: A Practical Guide for Dealing With Impossible People

Trolls. Cute (yet ugly) and laughable. They give life to our tales, ballads and legends. Social media trolls? Not so much….

7 Creative Ways to Hype a New Product on Social Media

It’s approaching your new product’s launch date. You’ve been working your butt off and want people to get as…

23 Pinterest Statistics That Matter to Marketers in 2019

Here’s our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their…

How to Use Hashtags: A Quick and Simple Guide for Every Network

If you want to master the art of using hashtags on social media you’ve come to the right place….