Social Media

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

This post is part of our Instagram Marketing Strategy series. The series provides…

How to Use Social Media in Healthcare: A Guide for Health Professionals

Modern lives are going digital, and healthcare is no exception. Social networks have become an important health resource, and…

21 of the Best Social Media Apps for Marketers in 2019

A social media marketer without apps is like a mechanic without tools, a lumberjack without an axe, a captain…

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

This post is part of our Instagram Marketing Strategy series. The series provides…

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

This post is part of our Instagram Marketing Strategy series. The series provides…

People Spend 1/7 of Their Waking Lives on Social Media (and Other Stats)

This is an edited version of Simon’s complete Digital 2019 analysis, which you can read in full over on…

16 of the Best Social Media Monitoring Tools

Social media is a powerful research tool for companies who want to know what people think of them. (Hint:…

Pinterest Ads: A Simple Guide to Set You Up For Success

Pinterest advertising clicks so well with Pinners, it’s kind of inspiring. Pinterest is a discovery platform. Almost…

14 Tips for Building a Multilingual Social Media Presence

It’s easy to assume that English is the lingua franca of the web. While it still ranks as the…

22 YouTube Stats That Matter to Marketers in 2019

If the internet is a galaxy of strange worlds, then YouTube is one of the biggest by population and…

The State of Social 2019 Report: New Data and Social Media Marketing Research

Brands are riding the organic stories wave. Stories ads are the next frontier. The Stories format has taken the social…

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology…

The Best Time to Post on Instagram in 2019 (and the Worst)

Is there really a best time to post on Instagram? Since Instagram switched to an algorithm-based feed…

28 Twitter Statistics All Marketers Need to Know in 2019

Whether it’s the latest news or the latest meme, Twitter consistently punches above its weight in our cultural consciousness….

What are Social Mentions and How to Track Them

If your brand has any sort of presence online, you need to know how track social mentions. Insights from

The Facebook Pixel: What It Is and How to Use It

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start…

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Each week on the Science of Social Media we cover some of the most important trends, news,…

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook…

How to Use Instagram for Business: A Simple 6-Step Guide

More than 25 million companies worldwide are already using Instagram for business, and more than

How to Increase Social Media Engagement: A Guide for Marketers

Businesses tend to treat social media engagement one of two ways: Soap boxes and dinner parties. Soap boxes are accounts…