Social Media

Every Type of Facebook Ad You Should Be Using to Grow Your Business

There’s a reason Facebook is the top platform for both B2C and B2B businesses: Facebook ads…

5 Data-Backed Social Media Trends You Need to Know for 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily…

How to Use Snapchat Memories to Grow and Engage Your Audience

187 million daily active users (and counting!) are opening Snapchat 20 times a…

The Things Brands Do on Social Media That People Hate

Outrage is the fastest-spreading emotion on social media, according to multiple studies. People love to hate,…

LinkedIn Analytics: The Complete Guide for Marketers

With more than 562 million users in 200 countries around the world, LinkedIn is the world’s…

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

When in doubt about your marketing strategy, turn to the social media experts. Often the best way…

15 Clever Ways to Get More Snapchat Friends

Snapchat followers can be tricky to find, but they’re not hard to come by. More than

A Simple Guide to Using Pinterest Analytics (Includes 5 Tools)

Pinterest analytics tools help you track your performance on the platform. But you can also use them to craft…

12 Ways to Promote Your “Boring” Brand or Product on Social Media

Are you feeling a little blue because your product is perceived as unexciting? Don’t cry. Just because it’s not a red…

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video…

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder…

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Social media algorithms play a very important role in the ability for marketers and business owners to…

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of…

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking…

Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

As a social media marketer, a big part of your job is to build awareness of your brand and…

Why Personalization is the Next Big Opportunity in Social Media Marketing

Social media marketers are always looking to uncover the “next big thing”, and as we head into…

How To Maximise Profit This Holiday Season By Using Social Media Marketing Strategies

The holiday season 2018…

Privacy and Social Media

  Recently there has been a lot of talk about privacy in social networks, due to the case…