Strategy

The 5 Most Important Social Media Trends to Watch for in 2020

If you want to be successful on social media in 2020, you need to base your strategy on the…

How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently using Pinterest for business? If not, it might be time to put some stock into the…

How to Get Free YouTube Subscribers (the Real Way)

Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your…

30 Social Media Content Ideas and Examples for Brands

It can be challenging to find fresh social media content ideas when you have to post something every day…

How to Use Social Media for Small Business: 11 Simple Tips

Nearly three-quarters of American adults use social media—making it a critical part of any business…

How to Get More Leads on Instagram: 10 Highly Effective Tactics

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a…

Social Media in Financial Services: 5 Essential Tips and Benefits

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth…

Instagram Video: The Ultimate Guide to Creating Engaging Content

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s…

6 Tips for Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users…

How to Use Facebook Audience Insights for Precise Ad Targeting

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact…

Everything Social Marketers Need to Know About Generation Z

You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your…

How to Create the Best Facebook Video Ads in 4 Simple Steps

Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$? Then this post is worth it for…

How to Schedule Instagram Posts: A Step-by-Step Guide

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer…

9 Brands Doing Unique Things on Social and What We Can Learn from Them

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing…

19 Social Media Metrics That Really Matter—And How to Track Them

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance…

How to Live Tweet an Event: Tips, Best Practices, and Examples

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but,…

13 Social Networks That Are a Big Deal in Non-English Speaking Regions

When it comes to social media, thinking globally means thinking beyond the English language. The usual suspects—Facebook, Instagram, Snapchat,…

How to Manage Multiple Facebook Pages at Once (Without Crying)

Managing multiple Facebook pages might seem daunting. But with the right tools, tips, and systems, the process is actually…

Want to Buy Instagram Followers? Here’s What Happens When You Do

Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list…

How organisations are combating the misuse of data

By John Hoffman, CEO of Altis Trust in data and analytics is currently at an all-time low as the widespread…