Strategy

Want to Buy Instagram Followers? Here’s What Happens When You Do

Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list…

How organisations are combating the misuse of data

By John Hoffman, CEO of Altis Trust in data and analytics is currently at an all-time low as the widespread…

LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That…

5 Key Elements of a High Converting Facebook Post

Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but…

Social Media in Higher Education: 8 Essential Tips

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school…

Everything You Need to Know About Instagram Threads

Instagram Threads is Instagram’s new standalone messaging app for “close friends.” Though it only recently launched (October 3, 2019), the…

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing…

How to Get Free Instagram Likes (Because They Still Matter)

How do you get more Instagram likes on your posts? First step: don’t buy them. (Trust us.) Second step: ask…

How to Use WeChat for Business: A Guide for Marketers

Wondering how to use WeChat for your business? The super app is the single largest social…

How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find…

17 Instagram Marketing Tips You Can’t Afford to Ignore

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over…

How to Use Instagram Live to Grow and Engage Your Followers

Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement,…

Why Storytelling Should Be A Part Of Your Content Strategy

Image credit: Abhi Sharma Once upon a time, there was a content strategy that didn’t use any narrative structures….