Strategy

How to Use Facebook Audience Insights for Precise Ad Targeting

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact…

Everything Social Marketers Need to Know About Generation Z

You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your…

How to Create the Best Facebook Video Ads in 4 Simple Steps

Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$? Then this post is worth it for…

How to Schedule Instagram Posts: A Step-by-Step Guide

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer…

9 Brands Doing Unique Things on Social and What We Can Learn from Them

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing…

19 Social Media Metrics That Really Matter—And How to Track Them

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance…

How to Live Tweet an Event: Tips, Best Practices, and Examples

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but,…

13 Social Networks That Are a Big Deal in Non-English Speaking Regions

When it comes to social media, thinking globally means thinking beyond the English language. The usual suspects—Facebook, Instagram, Snapchat,…

How to Manage Multiple Facebook Pages at Once (Without Crying)

Managing multiple Facebook pages might seem daunting. But with the right tools, tips, and systems, the process is actually…

Want to Buy Instagram Followers? Here’s What Happens When You Do

Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list…

How organisations are combating the misuse of data

By John Hoffman, CEO of Altis Trust in data and analytics is currently at an all-time low as the widespread…

LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That…

5 Key Elements of a High Converting Facebook Post

Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but…

Social Media in Higher Education: 8 Essential Tips

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school…

Everything You Need to Know About Instagram Threads

Instagram Threads is Instagram’s new standalone messaging app for “close friends.” Though it only recently launched (October 3, 2019), the…

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing…

How to Get Free Instagram Likes (Because They Still Matter)

How do you get more Instagram likes on your posts? First step: don’t buy them. (Trust us.) Second step: ask…

How to Use WeChat for Business: A Guide for Marketers

Wondering how to use WeChat for your business? The super app is the single largest social…

How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find…

17 Instagram Marketing Tips You Can’t Afford to Ignore

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over…