Strategy

How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre…

How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream…

Everything You Need to Know About the Byte App, the New Vine

Byte is a new social media app, released on January 24, 2020, that lets users upload six-second videos. Today,…

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s…

10 Instagram Best Practices You Should Be Following in 2020

Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new…

Can I Use This Photo on Social Media? Understanding Image Copyright

It’s well known that images click on social media. And they’re also what we click on. In general, posts…

How to Get More Leads on Social Media: 7 Effective Tactics

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move…

15 Simple Ways to Increase Instagram Engagement

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect…

Facebook Messenger: The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month,…

How to Create a Facebook Business Page in 7 Easy Steps

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and…

9 of the Most Important Facebook Trends to Watch Right Now

As the first year of a new decade, 2020 is sure to be a big year for Facebook trends….

Instagram Demographics That Matter to Social Media Marketers in 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart…

How to Create Effective Social Media Guidelines for Your Business

Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…

How to Create a Successful IGTV Series: Tips and Examples

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram…

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook…

How to Create a Social Media Content Calendar: Tips and Templates

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like…

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget…

The Beginner’s Guide to Facebook Analytics

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and…

How to Get More Views on YouTube: 12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s…

100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: Reach the right audience Craft…