Strategy

The Ultimate Guide to Social Media Live Streaming in 2020

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s…

How to Use Nextdoor for Business: The Complete Guide

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or…

Facebook Messenger Etiquette for Brands: 10 Things NOT to Do

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer…

Social Media Collaboration: Tips and Tools for Effective Team Work

Are you part of a remote social media management team? Are you new to working from home? Or are…

How to Regram on Instagram: 5 Tried and True Methods

Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether…

11 of the Best Social Media Analytics Tools (Free and Paid)

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics…

How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every…

How to Use Social Media for Crisis Communications and Emergency Management

On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre…

How to Host a Successful Virtual Event: Tips and Best Practices

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream…

Everything You Need to Know About the Byte App, the New Vine

Byte is a new social media app, released on January 24, 2020, that lets users upload six-second videos. Today,…

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s…

10 Instagram Best Practices You Should Be Following in 2020

Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new…

Can I Use This Photo on Social Media? Understanding Image Copyright

It’s well known that images click on social media. And they’re also what we click on. In general, posts…

How to Get More Leads on Social Media: 7 Effective Tactics

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move…

15 Simple Ways to Increase Instagram Engagement

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect…

Facebook Messenger: The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month,…

How to Create a Facebook Business Page in 7 Easy Steps

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and…

9 of the Most Important Facebook Trends to Watch Right Now

As the first year of a new decade, 2020 is sure to be a big year for Facebook trends….

Instagram Demographics That Matter to Social Media Marketers in 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart…

How to Create Effective Social Media Guidelines for Your Business

Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…