Strategy

10 Reasons Celebrities Are Better at Instagram Than Brands

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs…

How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way…

How to Get on The Instagram Explore Page in 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets…

Facebook Marketing in 2020: How to Use Facebook for Business

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes…

27 Top Facebook Demographics that Matter to Social Media Marketers

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the…

8 of the Biggest Social Media Moments in 2019

As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re…

The 5 Most Important Social Media Trends to Watch for in 2020

If you want to be successful on social media in 2020, you need to base your strategy on the…

How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently using Pinterest for business? If not, it might be time to put some stock into the…

How to Get Free YouTube Subscribers (the Real Way)

Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your…

30 Social Media Content Ideas and Examples for Brands

It can be challenging to find fresh social media content ideas when you have to post something every day…

10 Free, Easy-to-Use Instagram Presets for Stunning Photos

Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they…

How to Use Social Media for Small Business: 11 Simple Tips

Nearly three-quarters of American adults use social media—making it a critical part of any business…

How to Get More Leads on Instagram: 10 Highly Effective Tactics

Want to know how to get more leads on Instagram? Most social marketers don’t think of Instagram as a…

Social Media in Financial Services: 5 Essential Tips and Benefits

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth…

Instagram Video: The Ultimate Guide to Creating Engaging Content

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s…

6 Tips for Creating Highly Effective Instagram Stories Ads

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users…

How to Use Facebook Audience Insights for Precise Ad Targeting

Facebook Audience Insights, used wisely, helps you connect your brand directly to your customers. Facebook is one channel to interact…

Everything Social Marketers Need to Know About Generation Z

You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your…

How to Create the Best Facebook Video Ads in 4 Simple Steps

Wondering if Facebook video ads are worth your time? Worth your attention? Worth your $$$? Then this post is worth it for…

How to Schedule Instagram Posts: A Step-by-Step Guide

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer…