10 Books Every Social Media Manager Should Read in 2020
Tom Reidy
April 23, 2020I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t…
Tom Reidy
April 23, 2020
The Ultimate Guide to Social Media Live Streaming in 2020
Tom Reidy
April 23, 2020From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s…
How to Use Nextdoor for Business: The Complete Guide
Tom Reidy
April 21, 2020People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or…
Facebook Messenger Etiquette for Brands: 10 Things NOT to Do
Tom Reidy
April 18, 2020If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer…
Social Media Collaboration: Tips and Tools for Effective Team Work
Tom Reidy
April 16, 2020Are you part of a remote social media management team? Are you new to working from home? Or are…
How to Regram on Instagram: 5 Tried and True Methods
Tom Reidy
April 9, 2020Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether…
11 of the Best Social Media Analytics Tools (Free and Paid)
Tom Reidy
April 3, 2020Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics…
How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide
Tom Reidy
April 2, 2020YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every…
How to Use Social Media for Crisis Communications and Emergency Management
Tom Reidy
March 28, 2020On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre…
How to Host a Successful Virtual Event: Tips and Best Practices
Tom Reidy
March 27, 2020Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream…
Everything You Need to Know About the Byte App, the New Vine
Tom Reidy
March 5, 2020Byte is a new social media app, released on January 24, 2020, that lets users upload six-second videos. Today,…
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Tom Reidy
March 4, 2020Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s…
10 Instagram Best Practices You Should Be Following in 2020
Tom Reidy
February 28, 2020Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new…
Can I Use This Photo on Social Media? Understanding Image Copyright
Tom Reidy
February 25, 2020It’s well known that images click on social media. And they’re also what we click on. In general, posts…
How to Get More Leads on Social Media: 7 Effective Tactics
Tom Reidy
February 19, 2020Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move…
15 Simple Ways to Increase Instagram Engagement
Tom Reidy
February 19, 2020Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect…
Facebook Messenger: The Complete Guide for Business
Tom Reidy
February 13, 2020Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month,…
How to Create a Facebook Business Page in 7 Easy Steps
Tom Reidy
February 11, 2020Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and…
9 of the Most Important Facebook Trends to Watch Right Now
Tom Reidy
February 6, 2020As the first year of a new decade, 2020 is sure to be a big year for Facebook trends….
Instagram Demographics That Matter to Social Media Marketers in 2020
Tom Reidy
February 5, 2020Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart…