How to Create Effective Social Media Guidelines for Your Business
Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…
Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…
Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram…
Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook…
A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like…
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget…
If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and…
Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s…
Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: Reach the right audience Craft…
Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs…
If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way…
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets…
We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes…
Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the…
As 2019 comes to a close, it’s time to reflect on the biggest social media moments of the year. We’re…
If you want to be successful on social media in 2020, you need to base your strategy on the…
Are you currently using Pinterest for business? If not, it might be time to put some stock into the…
Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your…
It can be challenging to find fresh social media content ideas when you have to post something every day…
Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they…
Nearly three-quarters of American adults use social media—making it a critical part of any business…