Unwrapping the Secrets of Page Speed

You have been there, and we all have been there! 

When a page takes some time to load, we exit and look for other results! 

And we can’t blame users who left our slow loading page too! Is your website loading too slow?

Google uses over more than 200 ranking factors in their ranking algorithm. And we really can’t ignore how Google search rankings work on a fast-loading page. Page speed has been there as one of the main SEO ranking factors for years. As Google continuously wants to improve the user’s experience of the web, In April 2010, Google announced page speed as a ranking signal.  As it’s importance pointing again that in 2016, this metric was updated towards a more mobile-friendly algorithm.

Yes, it is a well-known factor that page speed matters both for SEO and users.  Nobody wants to wait any extra seconds for a website to load. If your site takes that “extra seconds” to load, users would leave your site and go to a competitor than spend time waiting.

Here are plenty of research-backed points to back time is money concept:

  • Users spend 70% more time on pages that load quickly.
  • 52% of online purchasers claim that fast loading pages are important for their loyalty to a site.
  • A 100-millisecond delay in a page loading time can cause conversion rates to drop by 7%.
  • 40% of users abandon a web page that takes more than 3 seconds to load.
  • Mobile pages load in 5 seconds earn up to 2x more mobile ad revenue than those sites which load in 19 seconds.

According to the Google Page Rank Algorithm, websites have to accomplish good scores to be found in the universe of the internet.

For example,  pages loading in 10 seconds increase the bounce rate probability by 123%. And on the other pages loading in 2 seconds reduces the bounce rate by  32.3% to 9.61%.

And the question is how to make your website faster?

Speeding up your website is not a simple task. You have to diagnose what makes your site load slow. It’s often hard to detect what makes your site run slower than it should. The reasons why your page is taking too much time to load may be anything such as: Poor server location and performance, lots of traffic to your site, extra-large images present on your page, code density, unnecessary redirects, or too many RTTs.

You can test your website’s page speed on Pagespeed Insights! Pagespeed Insights is a free tool provided by Google where you can analyze the performance of your website on both mobile and desktop. After you find out what goes wrong, now is the time to fix the issues.

Whether it comes down to reducing the number of redirects, combining CSS files or reducing the size of images, there are tools to help you to get on the way. And let’s take a look at this checklist of tools available for improving website speed!

Here’s an interesting GIFographic to clear all your doubts on the website page speed


Keerthana is a social media Analyst at Techwyse. She is passionate about finding new trends in technology and making them into blogs. When she is not working for the clients, you can find her listening to her favourite music tracks.

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