The 40 Hour Famine Twitter Style Challenge

In a new twist to the charitable giving mainstay, World Vision’s 40 Hour Famine Josie Campbell (@josiecampbell) pledged her support to the cause, by staying  on the mean streets of Auckland for 40 hours relying solely on the generosity of her Twitter network.

Campbell had planned out her Famine weekend almost to the hour on her blog

Campbell’s a long-time supporter has worked for World Vision, spent time in Cambodia and completed a “No-Talking” Famine,  raising $1500.

Between first coming up with the Twitter Challenge and the Famine Weekend (and a regular full-time job), Campbell had managed to raise awareness of her challenge solely through the power of Twitter and her blog. Through creating enough interest on Twitter, she was donated an iPhone from Vodafone to complete her challenge (this allowed her to update her whereabouts on Twitter and her blog throughout the weekend) which will then be auctioned off the World Vision’s TradeMe page to raise additional funds. Graeme from Adage Business was able to get one of his clients The Web Co to donate a Web Development Package (valued at $1500) and Gianpaulo from Giapo Gelato offered to make a gelato called “Yellow Sweet Tweet” which was created especially in support of Campbell’s amazing efforts.

. Kate Anderson from the Langham Auckland had decided to do a “No Communication” Famine, which meant she would abstain for all forms of communication both mobile and land based for 40 hours, and although it might not seem like alot to the less tech-savvy people, it seemed alot to me. Campbell had explained the main idea behind her challenge was to survive on the streets of Auckland relying solely on the help of Twitter for 40 hours, hearing that almost seems impossible but she did it!

Campbell said the reason she had selected Twitter as her chosen medium was that the re-tweets she would have received would have reached a greater wider community, she believed it was definitely the right medium to choose as she doesn’t believe she would have been as successful without it, alongside her blog which she regularly updated throughout her challenge. Also since relying solely on Social Media, especially Twitter, most of Campbell’s sponsors were also on Twitter.

She said the best part about the challenge was: the gelato was made in her honour, a special shout out on Campbell Live but most of all it was the overwhelming support she received from the Twitter community. The only downside she experienced was being so exhausted having kept so busy during the entire weekend. In the regards to Social Media, Campbell says that this experience has really shown her how Social Media can mobilise people for a good cause and that Twitter is not just “talk”. And although she was very successful this year, she doesn’t plan to do it again unless there was plans to update the concept or make it into a group project.

From this Twitter-Challenge, Campbell managed to raise $3000 which she was really happy about, she definitely managed to exceed her previous Famine projects.

If you would like to follow her complete challenge, go to Campbell’s blog “Thinking of You” which features photos, videos and blog posts throughout the weekend.

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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