Rotten Apple?


It wasn’t long ago when Apple could do no wrong. Even with Steve Jobs’ well-known tanties and bad behavior, he managed to steer the company in the right direction (eventually) and turn it into a billion dollar behemoth.

According to an article on Stuff, Apple has lost its spark, it’s glow, it’s glitter, it’s jazz – all that makes it ‘Apple’.

So how has this happened? A combination of dodgy products, Chinese knock-offs (ironic, as the iPhone is made in China) and the kids not thinking it is cool anymore have forced Apple to shed $150 million dollars in market value in only 4 months (where does that money go, I certainly wouldn’t mind some).

I am from Generation X: that generation who love, worship and adore Apple. My household is filled with all the ‘i’ products you can think of. While I have been growing up, so have the generation under me, called the Millennial Kids (I think our name is better, it sounds like it is from X-Men) but it seems they are not on the Apple Bandwagon with us. 

It remains to be seen if this is just a temporary nose-dive, or the beginnings of a catastrophic free-fall for Apple. Perhaps Apple TV will be enough to save it. Or perhaps we will all be using Galaxy Phones and Samsung laptops next decade (gulp).

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...


  1. Steff Reply

    Wow – had no idea. I’ve always chosen the functionality of a device over the brand name, but for my needs, Apple has been the only company creating something that REALLY works. Until other competitors catch up to Apple in terms of functionality and accessibility, I just can’t see replacing my beloved iPad. 🙂

  2. pk Reply

    Apple probably lost their cool when freelance PR/Fashion writers began quoting Stuff for technology insight (on a Social Media blog?). Also share price is now directly linked to “cool”? Interesting.

    Fashion will have lost it’s cool when tech writers begin quoting Stuff for fashion insight.

    1. Dani McAllen Reply

      I work in Social Media and am currently completing a dissertation on Social Media campaigns in New Zealand. I also know the difference between Facebook and a pair of shoes (hopefully!) I do think it’s interesting how much the share price is linked to the ‘cool’ rating. Although I can see (to a degree) how it has been for a long time. Image and how we as the consumers see the brand and want to have its products contribute to the success of the business and the rising shares. As I said to Steff below though I do think that Apple products are functionally better than competitors, so even if they are loosing some of their ‘coolness’ (by being the coolest?!) I think they will still dominate. But who knows!

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