Twitter Donates Promoted Trend to ‘One Boston’

In weeks like this, it’s sometimes hard to remember that the majority of the human race are good people. In anything in life, there is a majority – usually, its a good majority. It only takes one thing or person in that bad majority however to turn everything upside down.

The world is still trying to come to terms with what happened yesterday, and we should be – for some time. While we as humans, and the friends and family of the victims try to understand and cope with that has happened, we need to remember that there is still some good in the world. Now I am not saying that Twitter donating money is going to solve the problem, but it helps. It might not help today, but it will help down the track when people need support – because in today’s world, support – in all it’s shapes and forms, costs money.

The #OneBoston hashtag has been used as a rallying cray for support for the city since Monday’s bombings. Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino on Tuesday announced the formation of the The One Fund, a organization that takes donations and seeks “to help the people most affected by the tragic events that occurred in Boston on April 15, 2013.”

Twitter’s hope is that the promoted trend will increase the amount of eyeballs — and dollars — that go toward the newly established fund. It should also get more users around the world thinking of other ways to help the city and its residents.

The promoted trend is no small gesture, either. Brands are said to pay around $200,000 per day for a promoted trend.

Twitter announced the donation with this Tuesday afternoon tweet:

smnz boston bombings twitter

We want to take a moment to thank Twitter for their generosity, and to thank all the people who are helping around the world at this tragic time, whether that be through donations from New Zealand, or on the ground in Boston. We hear at SMNZ don’t know anyone who was personally affected by this tragedy, but that doesn’t make our hearts hurt any less.

Our thoughts and prayers are with all who have been affected by this terrible tragedy.


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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