Targeted Ads on Twitter

 

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Twitter is introducing a feature that lets advertisers target ads based on words that appear in users’ tweets.

Twitter said in a blog post Wednesday that users won’t see any difference in their use of Twitter and the change doesn’t mean ads will show up more frequently.

Twitter says this keyword targeting will instead bring its users ads that are more relevant to them (this sounds awfully familiar… Facebook anyone?) For example if someone writes a tweet about a band they like, they might see an ad about the band’s upcoming concert nearby (OK that sounds actually pretty cool!)

Twitter is privately held and doesn’t disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company’s worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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