iOS 7 Not Floating Many Boats


According to multiple people who have either seen or have been briefed on the upcoming iOS 7, the operating system sports a redesigned user-interface that will be attractive to new iOS users, but potentially unsettling for those who are long-accustomed to the platform. In other words – don’t get your hopes up.

The new interface is said to be “very, very flat”. That said – people once thought that the world was flat, and it turned out to be round. So maybe the new iOS will turn out to be round.

Another person said that the interface loses all signs of gloss, shine, and skeuomorphism seen across current and past versions of iOS. If this is true – I will not be a happy camper. “Flat” design is based on simplicity and pushes aside heavy textures and digital metaphors of real-life objects found in skeumorphic interfaces. “Flatness” could also point to a more streamlined interface across the entire system that can stand the test of time. Personally, I don’t want flatness, I want the epic coolness that is Apple and it’s previous iOS’s.

Apple’s WWDC 2013 logo, the art for the conference in which iOS 7 will be announced, has sparked speculation about flat interface design with its modern, lightweight text and other elements. Indeed, one source claims that Apple’s Game Center icon and interface materials will be somewhat akin to the colorful nature of the WWDC 2013 logo.


There is a lot of guess work going on here. What are your thoughts?

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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