Everything you need to know about your new Twitter profile

Today, the new profile is being rolled out to all users. Some may already have it.

The changes just affect your homepage. While most users see your tweets in their timelines, new followers will often visit your Twitter homepage to get an idea of what you’re like – as will everyone who googles you!

Like many users, I use a variety of apps to manage my timeline day-to-day, so my Twitter homepage is definitely due for a makeover. I switched to the new look early to see what’s different.

Here’s what you need to know.

Your old header picture probably won’t work.

I’ve had the same snapshot of a goofy tiger since I took it – almost a year ago today. I love the image, but it doesn’t work with the new format.


For now, I’ve replaced it with a pretty generic holiday snap of some mountains.


Okay, so it’s not as cool as my tiger pic, but it works with the format, both on the homepage, and in the preview view.

The new Twitter header format is a massive 1500×500 pixels.

That’s a lot of real estate for brands to play with. Air New Zealand is a local brand that’s making the most of it, as is Local Auckland, and Wellington Zoo (that tiger is far too dignified for my taste though!)

Your old profile picture is probably fine.

I know I’m not the only one that agonises over profile pics, so I’m glad I don’t have to update mine! The new twitter profile heading size is 400×400 pixels, so if you looked good before, you probably still do. Of course you do. Gorgeous.

Highlight your favourite tweets.

All those people that are googling you? Make sure they see your best work by pinning one tweet to the top of your screen. Highlight a competition, push people through to your blog, or make sure everyone see’s that stupid joke about wasabi peas – just select Pin to your profile page.

How to pin a tweet

The bigger, the better.

The more engagement your tweets have, the larger they’ll display on your home page. Is engagement always good? This feature can be a bit of fun, but it also potentially blows up controversial posts on a brand’s wall.

Check out this example. The tweet with two retweets and five favs is about twice as large as the ones with less engagement. It seems that’s about the size tweets top out at too – even if you’re super popular, they don’t get too much bigger.

More engagment larger tweets

Keep things visual.

Images are a big part of the new look Twitter. They display large enough so you don’t have to exit the stream to take a look. Pictures are vertically centered with a ratio of 2:1 – they’re twice as wide as they as high. Images display in the preview at 1024×512 pixels, so try and upload your pics at that size.

Larger pictures

Get the look.

The new Twitter is coming, whether you like it or not. If you want to switch before the 28th, head to this page (not on your phone, sorry!) and scroll down to Get it now.

Have you got the new Twitter yet? What do you think of it?

– Rachel Rayner


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

One Comment

  1. Bernie Vogels

    Great blog post Rachel. Psst: If you flick me a message, I have two passes to Auckland Zoo for you, so you can take a new tiger twitter header photo that fits the new format 🙂