There is a really exciting social media event coming up that we want to tell you all about! It’s the 2017 New Zealand Social Media Awards – #NZSMA. Presented by the Social Media Club Auckland (#smcakl), the 2017 awards are an expansion on the 2016 awards – known then as the #SMCAKLs. This year’s event will be NZ’s biggest ever celebration of social media talent: from agency and brand work to content creators across Facebook, Twitter, YouTube, Instagram, Snapchat and more.
There are 22 awards this year compared to just 7 last year. These are broken into 4 categories. There are 6 awards in the Campaigns category: Most Effective, Most Effective < $20k, International, Product/Service Launch, Creative Use of Platform, and Social Good Campaign; 2 awards in the Community category: Community Building and Management, and Social Good Initiative; A whopping 11 awards in the Influencers category for the best in: brand integration with social talent, entertainment, beauty, travel, parenting, food, music, fashion, sport/fitness, Most Social Celebrity, and Rising Star in social talent; and the Overall category will cover the People’s Choice Award, Post of the Year, and the Supreme Award.
A judging academy of approximately 20 leading social media practitioners is being established to decide on finalists for each category, then, the judging of category winners and the supreme awards will be handed over to a group of local and international leaders in the field.
Actress and event host, Kimberley Crossman has been doing her bit to promote the event by starring in videos that will be released in the lead-up to the main event. Follow @nzsma on Facebook and Twitter to check these out. She even went to the extent of getting #NZSMA tattooed on her back to show her excitement to be involved in the awards!
Entries and nominations are open now until 23 June 2017. Whether you’re a business, agency, community group, or social influencer – anyone who has made an impact via social media over the past year is eligible to enter. Check out the criteria and enter here.
Finalists will be announced on 5 July 2017 and the highly prestigious awards event will be held in Auckland City on 26 July 2017. The event will feature performances by some of New Zealand’s biggest online stars and a range of the finest local food and beverages. It’s going to be something special, so enter the #NZSMA awards now and get that applause!