NZ YouTuber Shaaanxo smashes 1 million subscribers

While we were all fast asleep last night, NZ YouTuber Shaaanxo hit the 1 million subscriber milestone. I had the pleasure of chatting with Shannon.

Who is Shaaanxo I hear you say? Seriously? Where have you been? Shan is a 21 year old girl from little old Palmerston North and is taking the YouTube world by storm. She posts new videos every Monday, Wednesday and Friday at 2pm. A majority of her videos are beauty and fashion related, she also has a vlog channel where she shares follow me, Q&A, random topic chats as well as the ever popular blooper reels, this channel boasts over 230,000 subscribers. Shannon also launched her own professional makeup brush line as well as false lashes – xobeauty

To celebrate her success I thought I’d put some questions to her;

First of all, congratulations on hitting 1 million followers on YouTube!

Thank you! 🙂

Why YouTube and what made you start?

I used to watch so many other people on YouTube before I signed up with my own account. I was really into makeup as a teenager and none of my friends shared the same passion with me, so it was awesome that I could relate with these other girls online instead. I would watch them apply their makeup, and listen to their advice when it came to purchasing my own! I decided to make my own channel when I couldn’t find anyone that was based in New Zealand. A lot of the products and businesses didn’t apply to New Zealanders, and I thought making my own channel would be an awesome opportunity to 1. make some new friends, and 2. help out Kiwis – letting them know about anything and everything that was worth knowing about makeup in New Zealand!

Where to from here?

I don’t know! I take every day as it comes. I don’t believe in planning life as it just adds expectation and stress. I want to obviously continue making videos, and I really want to get more creative with my filming and set up! I just want to keep pushing my own boundaries.

What are the downsides to social media?

One, I can never put down my phone. I probably annoy my partner and family, because my phone is attached to my hand as I’m constantly posting to Instagram, Twitter and Facebook. They understand it comes with the territory though! Two, definitely negative people. At the end of the day, I just have to try and ignore it.

How do you deal with negative feedback?

I have built a pretty thick skin from doing YouTube, as there is a lot of anonymous hate that happens… but of course, i’m human, and I have my days where everything just gets to me. It can be hard sometimes, reading lots of nasty remarks. Especially when you have just put in 5 hours creating the content they are picking to pieces, or you think you take a really nice photo and people just tear it up. I just have to remember that there are SO many more positive people out there. I am so lucky, I have thousands of lovely viewers who leave encouraging words on a daily basis. I just move on. Block, remove the comment, and get on with my day. No one has to deal with internet bullies – just focus on the positive people, remove them, and move on.

What would your advice be to an aspiring YouTuber?

Cliche, but be yourself. Vlog whatever you LOVE to talk about. People will be able to see your passion as you talk, and that is what makes someone truly interesting to watch. You will find so many other people from around the world with a similar passion to you. Also, don’t put on an act. Don’t script your videos. Just say whatever comes naturally! Don’t be afraid to be weird. At the end of the day, you can edit out the bits you don’t like 🙂

On average, how many hours per day do you spend on social?

Eeek! I hate to think. I spend most of the day on Facebook in-between me editing and filming my videos for the day. On instagram, I try to post 3-4 images a day if I get the time. I probably spend hours! I do a lot of posting from bed at the end of the night, too! Haha.

What do you think the future holds for YouTube?

I think YouTube will continue to take over. Everything is moving online. Even Americas Funniest Home Videos are using funny YouTube clips now. TV on Demand is online, Netflix is online…. I think YouTube has so much power. It’s free, and there are thousands of independent people posting on there every day! And there is something for everyone. Cats, science, makeup, sport… Also, I think it is so awesome that us YouTubers are getting recognition in the real world. A bunch of popular YouTubers are landing themselves movie roles and all sorts!

There is the question of income and people are always curious, so without discussing figures – is it good, and is it sustainable?

Yes it is pretty good! I do well for myself, but at the end of the day a lot of it comes down to how hard you work to upload regularly and also promote the videos. Unless of course, your video goes viral. Thats where huge money comes in! Hasn’t happened to me yet, I think I need to walk into a glass door or burn my hair off or something. Haha. But yeah – it is sustainable so long as you keep up a routine. The money does vary, its not just a continuous pay check each month. You get out what you put in, and it takes a LONG time to be able to earn enough for YouTube to be your sole income.

Who do you aspire to and who are your top 5 YouTubers?

I don’t really know if I aspire to anybody. I take inspiration from tons of people, mainly my peers on YouTube. My favourites right now are Nikkie Tutorials, ThaTaylaa, BeautyCrush, BatalashBeauty and Chrisspy. I am subscribed to over 200 people though and love them all! I think every single YouTuber has something awesome and unique to bring to the table.

Thanks so much for your time Shan, you’re definitely an inspiration to us all. Congratulations again on reaching such an awesome milestone. I look forward to chatting again soon when you hit 2 million 😉


You can find Shan on the links below.

Twitter | Instagram | Facebook