Giapo and The Wine Vault leading the way in social media marketing in NZ for SME’s

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(Picture Courtesy of 3News.co.nz)

Social Media in the small to medium business sector is relatively new in New Zealand. Many S.M.Es are still contemplating whether dipping their toe in is worth their time and attention.

Last night, the owner/operators of Auckland gelato shop, Giapo, and The Wine Vault were featured on TV3 News discussing how social media has helped them in their businesses.

Jayson Wine VaultGiapo

There were many great sound-bites from owner of Giapo, Gianpaolo Grazioli, and The Wine Vault’s, Jayson Bryant. Here are some that explain why both businessmen have utilized social media as the cornerstone of their comms strategies, and what has made them successful (excuse the infomercial style):

“I don’t think I have spent one penny on traditional advertising – the company can’t afford it” = Cut effective advertising

“We had a 4000 percent growth in online sales – that’s huge for us” = Measurable results relating to an increase in sales

“You can’t use it like a traditional broadcast medium where you are just giving people information, disseminating information that way…what you have got to do is actually engage with the people around you, and that’s the tough part” =  Engagement, interaction and genuine relationship building is required

“People have this idea that it is free, but you have still got to invest a lot of your own time in doing it and you have to have a clear strategy of what you want to achieve, how you are going to achieve it – and then use the free tools” = Nothing is free, hard work and consistency is the key

There is nothing to say that Social Media will work for every business, but companies in retail and travel are excelling in utilising social media to their best advantage, like Giapo @Giapo ,The Wine Vault @TheWineVault, Air New Zealand @FlyAirNz, Grab a Seat @Grabaseat, Langham Auckland @Langham Auckland, Zappos.com @Zappos and SouthWest Airlines @Southwestair,

So what success stories have made you sit up and take notice?

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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