The way we interact with the internet has certainly changed significantly within the space of 12 months. Too many friends, too many updates, too many stories and too much easily accessible information. Sometimes keeping up is a lot of work.
2010 needs to be a year of figuring out how to filter the fluff – it should be about selection and relevance. The rate the online world is expanding into the offline world, it is becoming difficult to keep up with it all. A serious pruning must be in order.
In some ways, the internet has become far more relevant to me. My Google Reader is brimming with subscriptions catering to every niche I am interested in. More and more of my favourite businesses, brands, friends and acquaintances have joined my Facebook and Twitter feed. With my mobile Wi-Fi enabled I can connect 24/7.
That is incredible connectivity. It is also an incredible amount of noise.
Social media is this amazing vehicle of authenticity, but its power is compromised when relevant dialog is drowned out by all the noise. Our attention spans are constantly compromised as we wonder where the next big thing is coming from rather than how we can use what we’ve already got.
I have read a comment comparing what we are facing today to the early days of email. It’s not a bad analogy, and it is worth investing some time figuring out where your energy is best invested online.
The key to harnessing the added value of social media is having a good look at what you are trying to achieve, and throwing away anything that’s not progressing you towards your goals.
That, and I’d like to feel I can spend the day unconnected and not have all everything build up to an unmanageable level!
How do your noise levels check out?