I’m fortunate enough to work with some well-established brands which have clearly defined and all-encompassing media strategies. I also work with some fledgling ones, who don’t yet have an established ‘voice’ in their market.
The ones that struggle are those that don’t have clearly defined boundaries and expectations. The same can be said for individuals using social media.
Do you have a game plan?
You may think you don’t need one, but I would say it is about time you changed your thinking.
Some employers and clients have started using Google for more information about both potential and existing employees. Potential clients and employers will follow your Tweets, check out your YouTube channel, Facebook stalk… You don’t want to get on their radar for the wrong reasons.
David Farrier uses a simple rule when posting on Twitter: would his Mum be happy when reading his tweets? It’s a guideline that’s served him well – after all, he is still employed by TV3.
Recently an American sex blogger was fired after her workplace discovered she was discussing her blog on Twitter, using her real name. That made her sexy secret easily traceable back to the NPO she, by default, represented.
It’s happening in New Zealand, too. In Wellington, a woman’s Facebook postings were used as evidence in an employment case .
It’s probably not the best idea to get fired for posting on social networking sites, and then bitch about it on social networking sites t0o, but there’s even a Facebook group for those disillusioned souls. I’m sure their chances of finding a new job decrease exponentially with every post.
So, have a think about how you are presenting yourself online, and make sure you are clear on your workplace’s expectations around your behaviour online.
Also, think about where you want to be in 10 years – will you get there with a slap dash approach to your most public (and cache-able) face? An online choice you make today could have a huge effect on your offline life tomorrow.