60 Minutes, one of the most-watched current affairs program in both NZ and overseas, yesterday announced their exciting new partnership with YouTube. Under the agreement, YouTube will now host full episodes of the program on-demand as well as launching an “Ask 60 Minutes” feature. Each week, a question will be put up on 60 Minutes’ YouTube page, inviting responses from the public in the form of a comment, video response, or both.
With this announcement, 60 Minutes has become the latest in a growing trend of mainstream news media outlets that are beginning to dip their toes into the various streams of social media.
We are seeing more television programmes encouraging interactivity with their viewers in addition to simply broadcasting content. One of the best local examples here in New Zealand was last year’s leaders debate, which used YouTube-submitted videos from voters asking the tough question of our election candidates. However, this was almost a year ago, and in order for ordinary New Zealanders to understand the value of emerging technologies we need to incorporate it into mainstream media as often as possible so that individuals and businesses will see how platforms like YouTube are useful for more than just watching cute cats falling asleep.
Will we see this sort of idea being implemented more in New Zealand? Do you see 60 Minutes New Zealand implementing a similar model to their US counterparts? What if John Campbell (who is one of the few reporters in NZ who embraces the digital space on his program), recapped the show live on Ustream with a guest? That way you are really engaging your viewers on a personal level, and it sure beats the snail mail!