Groupon stays single and hopes to catch a bigger fish

Online "daily deal" advertising site Groupon gave Google the  "talk to the hand cause your offer ain't good enough" treatment over the weekend. Not too surprising since the two-year site is worth a couple billion more than the 6 billion dollar offer put to them by the search giant.Groupon advertises local businesses online, offering big discounts on products and services to entice new customers to try a variety of products, from laser hair removal to neighborhood restaurants. It's basically an online entertainment book on steroids.Should Google have offered more? Probably. The web giant has a firm hold over online advertising. Adding Groupon to their portfolio would let them tap ino the local advertising market and integrated that with their current products, like Google Maps and Google Hotpot you could see how the money would start rolling in. With Google driving the site, it could also quickly expand beyond the US to global markets, like New Zealand, but Groupy.co.nz and 1-day.co.nz may have something to say about that.Taking their cue from the likes of Facebook, Twitter and Foursquare, it seems  Groupon would rather stay single for a while in the hopes of catching a bigger fish. Brave sure, but is it wise? With Google's resources, what's to stop them simple creating their own version?As Lou Kerner a social-media analyst at Wedbush Securities Inc put it, “Life is all about timing and it’s hard to pick the perfect point to sell. Sometimes it’s better to sell too early than too late.”What are your thoughts? Do you think Groupon should wait around to catch the big fish?

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Social Media NZ Weekly Wrap-Up 6/12/2010