The Social Media Marketing Forum conference held early this week promised to be “an essential guide for those who are thinking of or have just started utilising social media in their business”.
Despite not being convinced we need yet another introductory-level social media conference, I went along to see what I could glean.
Don’t get me wrong, there IS a market for a fairly introductory overview of digital marketing and integration into local business, my issue is that we seem to be having a conference or seminar addressing this need every couple of months. However, for most of the attendees at this conference, the 101-stuff like “companies need to let go and realise they don’t have control” and “be transparent and honest with your community” was great and valuable.
For others, the day was saved by the occasional nugget thrown out by speakers like Campbell Brown from GrabOne, Kim Martins from ThinkingShift and Mike Wilson from .99. These guys urged us to keep our goals in mind. Remember that we’re running businesses (if it’s not making you money, stop doing it), don’t jump on the Facebook wagon without really considering WHY, and don’t neglect integrating commerce into your online presences.
I’m not going to break down a lot of the content that was shared – most of it has been covered off by full articles on this site and others. It was great though to see a bigger focus on analytics across the board and a more holistic view of all social media channels – not just Twitter and Facebook.
As an introductory taste, this conference was excellent. One of the better ones I’ve been to, with great speakers across the board, good insights, and solid case studies to back up their claims. We even had one speaker challenge the term “social media”! All exciting, progressive stuff.
But for those of us who want to be really challenged in the way we think and plan and work with these media channels already, will someone out there put on a deeper conference with speakers from comms disciplines talking about specific applications?