Stop Being Crap Online: Stop being just a number!


This week’s Stop Being Crap Online video Hannah shares her tips on getting more out of social influence tools, and saving yourself from being just another number.


How much of a player are you online?

You’ve got your ‘I’m huge on Twitter’ t-shirt, and you are rarely challenged in the street over its legitimacy – but are you really a social media boss?

Thanks to social influence start ups, you can only talk yourself up so much these days: Klout, Kred and PeerIndex are the ones who are really sorting the men from the boys.

I guess a few years back there were some people that realized how obsessed we were all becoming with our online presence and authority, and created some technology to collate our activity and interactions to score us against our peers.

So those of us that have left highschool can once again enjoy the sweet taste of inadequacy.

Well, my Klout score wasn’t that bad to be fair, but there was something intensely disappointing in seeing my Twitter follower count shrink to indicate my ‘true reach’. I think that was as close as I’ll ever get to knowing how men feel in cold water.

And my minimal activity on Quora? A black mark against thee! Oh, the shame.

But then Klout started getting cheeky, like creating profiles for kittens or something, so I jumped on the bandwagon, and deleted my profile. I tried Kred too, but they give you points all over the show. Hell, I bet they’d throw you a bonus if you walked an old lady across the street. Super confusing.

But now what?  I know there’s still value in this social influence business.

I’ve recently started fresh with PeerIndex, but this time, I don’t care about my ‘score’. There’s more we can get from this stuff than the bloody score.


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...


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