Why Should You Care About Facebook EdgeRank?

 

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity.

Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where’s the best place to reach that consumer? Why is  News Feeds of course.

That’s where EdgeRank comes in. Whether you’re a brand or an average user, it’s helpful to understand what shows up in your News Feed and why.

Because it’s an infographic kind of day, check out the infographic below, courtesy of Post Rocket and educate yourself on EdgeRank. Are you happy with what you see in your News Feed? Let us know in the comments.

edgerank-101-972

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

Leave a Reply

Your email address will not be published. Required fields are marked *