SMNZ handing over the reigns to Catalyst90 #WatchThisSpace

When I started Social Media NZ nearly three years ago, the idea was to provide New Zealand a hub where people could come together to talk all things digital. I wanted to provide a forum where Kiwis could share technology stories, news and build an online community.

I never could have imagined the amazing business SMNZ would become. I have watched the SMNZ brand grow bigger and better, penetrating markets and entering countries that weren’t even a part of our original vision. We are now bigger than little old NZ – we are a brand representing a large part of Australasia and Asia. And despite all of this growth, our core values are still the same, and we are still proud to be a New Zealand born and bred company.

Today, I couldn’t be happier to announce that Social Media NZ (SMNZ) has been acquired by Catalyst90.

Now that I’ve achieved what I set out to do with the company, it only makes sense to allow SMNZ to continue to grow. Catalyst90 is the perfect team to do this and I have complete faith that they will stay true to my original vision as the journey continues.

I will not forget the people who have helped me from Day 1; Everyone from interns, media, clients, full and part-time employees, and the many close partners of Social Media NZ. I can’t name everyone individually, as that will bring my word count for this article way above the target, but you know who you are.

I will still be working with Tom Reidy and his team over at Catalyst90 as an advisor to help continue the evolution of SMNZ. We will keep the core values of Social Media NZ at heart, but this time the experience will be on a bigger and better stage

In short – the SMNZ brand will still be the same brand everyone has come to know and love, the only difference will be the rocket ship strapped to its back to propel the brand where it needs to be.


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...