How to Create a Social Media Content Calendar: Tips and Templates

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like…

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget…

The Beginner’s Guide to Facebook Analytics

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and…

How to Get More Views on YouTube: 12 Tactics that Actually Work

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s…

100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: Reach the right audience Craft…

10 Reasons Celebrities Are Better at Instagram Than Brands

Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs…

How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way…

How to Get on The Instagram Explore Page in 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets…

Facebook Marketing in 2020: How to Use Facebook for Business

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes…

27 Top Facebook Demographics that Matter to Social Media Marketers

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the…

13 Newsletters You’ll Want in Your Inbox in 2020

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to

All the Facebook Ad Sizes You Need to Know in 2020

Facebook ad sizes change more than a Radio City Rockette changes costume. From introducing new ad formats to constantly updating…