10 Instagram Best Practices You Should Be Following in 2020

Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new…

Can I Use This Photo on Social Media? Understanding Image Copyright

It’s well known that images click on social media. And they’re also what we click on. In general, posts…

How to Get More Leads on Social Media: 7 Effective Tactics

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move…

15 Simple Ways to Increase Instagram Engagement

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect…

Facebook Messenger: The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month,…

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling…

The latest round of Facebook lies

I believe one of the Democrat-leaning newspapers in the US compiles a list of lies by Donald Trump. I…

How to Schedule Tweets to Save Time and Engage Your Followers

Scheduling your tweets is a game changer. You can give your audience a consistent stream of content without having to…

How to Create a Facebook Business Page in 7 Easy Steps

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and…

9 of the Most Important Facebook Trends to Watch Right Now

As the first year of a new decade, 2020 is sure to be a big year for Facebook trends….

Instagram Demographics That Matter to Social Media Marketers in 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart…

How to Create Effective Social Media Guidelines for Your Business

Every business should have social media guidelines. That’s true even if your company is not on social media (psst:…