Social Media NZ is a web-based resource for insight, news and trends helping New Zealand business make the most of social media and its related technologies.
It’s hard to go a day on the internet without encountering some form of YouTube ‘drama’. Creators with a large following are frequently involved in scandals regarding anything from racism…
Marketplace was rolled out in October 2016, as a second attempt following the unsuccessful trial of 2007. Pushed by Deb Liu, the site has taken off, with membership tripling over…
As of last week, Facebook have implemented the change they announced at the end of 2017 that an update to Facebook page organic reach reporting will result in numbers that…
Prior to the digital age, if a business did not have a large, local customer base it would be unable to continue existing. Catering to niches has never been extremely…
There is a phenomenon in psychology where people assume others to have more knowledge than them. Known as ‘social proofing’, it is where people mimic the actions of others to…
It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by their customers. A great example is the recently discovered trend of…
After months of speculation, Instagram has announced that they have finally added GIF sticker capabilities to stories. Rolled out in the latest update, users will now be able to plaster their stories…
On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”. In a costly move where he lost $4billion dollars due to one…
2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how businesses will use social channels and how they will be affected…
Instagram is no longer just for following people or business pages, last week the social media platform added a new feature that will open up new marketing opportunities for brands…