Stop Being Crap Online: How to survive in the Internet Jungle

In Hannah’s online Journey, she has dealt with many of the good and bad comments in the digital jungle we netizens live in, but what happens when comments become unconstructive or mean spirited? How does someone or business deal with it?  This week Hannah shares some simple tips on how to deal with things like this.


Getting picked on sucks.

But unfortunately, if you do anything, ever, that might draw attention to yourself, you’re vulnerable to attack from those who don’t agree with you.

It’s like back in the school yard: if you choose to wear your Peter Andre concert t-shirt, you’re probably going to get teased. It’s the price you pay for being different. Not everybody can appreciate a good set of greasy abs.

We all do our own thing, whatever makes sense to us – all we can do is be ourselves. But sometimes, people just don’t pick up what we’re putting down. Everyone has their own opinion. And instead of biting their tongues, smiling politely and walking away, they decide to let us know exactly what their opinion is, detailing how they so heartily dislike what it is that we’re doing – in an effort to…I don’t know. Make us cry to our mums?

Then you take all this, and put it online. One million times worse.

The Internet, with it’s ability to facilitate expressions of appreciation and various other nice things, has a flip side: its many forms of public communication quickly becoming a breeding ground for ugly interactions.

From ‘I don’t like your face’ to ‘your customer service is terrible’, negative feedback online can be constructive, but unhappily, for the most part, it’s anonymous and angry, crafted with little thought to the impact it has on the human beings behind whatever it is that’s being slagged off.

I’ve received some pretty nasty negativity over the years; personally and on behalf of companies I’ve worked for. It can be petty and lame, but often it’s horrible, disproportionately mean stuff too – I’m making silly YouTube videos, not killing baby kittens. Am I really worth your wrath?

I’m of the school of thought that if you don’t like it, don’t watch it/read it/eat it. Just walk away. That’s what I do.

But here’s the thing. No matter what you do, haters gon’ hate. That’s what they do.







Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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