Stop Being Crap Online: Should you ‘like’ your own work?

This week Hannah explains the pros and cons of tooting your horn on social media.



They say one must learn to love themselves before they can be loved by another.

The Internet definitely got that memo.

People online are up themselves? Pssh. No, no way. I didn’t say that.

However, the nature of social media; being your own publicist, tooting your own horn, means that you have to be a little bit into yourself to get the job done. You have to be your own biggest fan.

But how far can you push your own wagon before you alienate your audience? Nobody likes ‘that guy’. You know, that guy.

As Dan Grech, columnist at The Drum said: “Brands that retweet every single mention about themselves is the equivalent to people loudly repeating every compliment they ever received. It’s generally annoying and can be perceived as arrogant.”

But herein lies the dilemma. If we’re not pimping ourselves out…then who else is going to do it?

You can hope that you really are as awesome as you had guessed and your fans will get the job done. But you’ve got to make sure your fans see, and realize the awesomeness you laid down, right? So maybe you can start the ball rolling by ‘liking’ it yourself. Then they’ll get another chance to spot it in their friends’ activity feed too. No harm in that, right?

Check out this week’s video and let me know – do you ‘like’ your own work?

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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